Articles by Belynda Cianci
The B2B Sales KPIs You Should Be Tracking According to 60+ Experts
The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...
by Belynda Cianci · Dec 20, 2023
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...
by Belynda Cianci · May 17, 2022
36 Local SEO Metrics That Every Local Business Should Be Tracking
Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...
by Belynda Cianci · Apr 17, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
“Don’t sugar-coat it.”— Everyone Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...
by Belynda Cianci · May 5, 2024
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
by Belynda Cianci · Sep 3, 2021
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
by Belynda Cianci · Mar 17, 2023
7 Essential Metrics to Include in Every Weekly Marketing Report
Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...
by Belynda Cianci · Jul 25, 2024
The Best Email Newsletter Examples by Brand, Category, & Industry
Need a breather or a little inspiration? It may be as close as your email inbox. As marketers and creatives, connecting with other sources of ...
by Belynda Cianci · Jun 5, 2025
The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking
Using Google Analytics to keep up to date with your website activity can be a valuable data tool when wielded properly. You can use it ...
by Belynda Cianci · Jun 3, 2025
Email Personalization: Tips, Tools, & The 6 Fundamentals For Success
Personal touches make all the difference in marketing. Untold thousands of marketing hours (and dollars) go into creating a personalized experience for every client, prospect, ...
by Belynda Cianci · Jun 3, 2025
The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback
“The customer is always right.” It may be an old chestnut, but this idea remains one of the most powerful truths in sales and marketing. ...
by Belynda Cianci · Jan 20, 2022
The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals
“What gets measured, gets managed.” – Peter Drucker Sales management is not for the faint of heart. Not only are managers responsible for recruiting, retaining, ...
by Belynda Cianci · Apr 22, 2024