Author's avatar

Belynda Cianci

Latest posts

How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs
KPIs & Metrics

How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs

Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...

Author's avatar by Belynda Cianci | Jul 15, 2020
How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half
Market Research

How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half

When sharing important information with clients, the presentation is just as important as the substance. This was the case for the Marketing and advertising consultants ...

Author's avatar by Belynda Cianci | May 8, 2023
MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox
Market Research

MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox

Managing the KPI progress of a 30+ member sales and marketing specialist team had become an intensive, time-consuming challenge for the management team at MarketLauncher. ...

Author's avatar by Belynda Cianci | Apr 20, 2022
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
Goals & Forecasts

Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…

“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...

Author's avatar by Belynda Cianci | Nov 29, 2021
The B2B Sales KPIs You Should Be Tracking According to 60+ Experts
Sales

The B2B Sales KPIs You Should Be Tracking According to 60+ Experts

The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...

Author's avatar by Belynda Cianci | Dec 20, 2023
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Marketing

30+ Tips for Organized, Actionable Facebook Ads Dashboards

Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...

Author's avatar by Belynda Cianci | May 17, 2022
36 Local SEO Metrics That Every Local Business Should Be Tracking
Marketing

36 Local SEO Metrics That Every Local Business Should Be Tracking

Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...

Author's avatar by Belynda Cianci | Apr 17, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
Marketing

Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client

“Don’t sugar-coat it.”— Everyone  Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...

Author's avatar by Belynda Cianci | May 5, 2024
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...

Author's avatar by Belynda Cianci | Sep 3, 2021
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