Articles by Belynda Cianci
5 Types of Sales Goals Every Sales Manager Should Have in 2023
Sales Management can be a tricky spot: You work at the crossroads of team and organization, needing to keep the balance between organizational goals and ...
by Belynda Cianci · Apr 9, 2024
How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)
CPC and lead acquisition costs are going up every day, at the same time budgets are getting leaner all around. If you’re watching every dollar ...
by Belynda Cianci · Mar 28, 2023
Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs
Cultivating your brand through good marketing is an important part of building longevity and loyalty for your product or service. But good service and solid ...
by Belynda Cianci · Aug 2, 2024
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...
by Belynda Cianci · Jan 31, 2024
How GMS Improved Achievement of Its Performance Goals by 30 Percent
In only a short time, texting has become the most prevalent form of communication across the globe. But, maintaining that network of efficient, speedy communication ...
by Belynda Cianci · Aug 19, 2021
How Taos Transitioned from Manual Reporting to Agile Marketing & Saved 10 Hours Every Week
When you’re a small and mighty company, competing effectively with larger enterprises requires having an edge in terms of technology, talent, and product offering. While ...
by Belynda Cianci · Dec 2, 2021
How Harmon Brothers Increased Clients’ ROAS By Making Real-Time Improvements with Databox
Our next guest may require some introduction, even if you’ve definitely seen their work. Harmon Brothers, an ad agency responsible for over 1.4 billion views ...
by Belynda Cianci · Sep 17, 2020
How Russell Marketing Ditched Manual Reporting & Now Uses Real-Time Data to Improve Performance
Even great products need help to get to market and make a great impression—or more appropriately, impressions. This is where the team at Russell Marketing ...
by Belynda Cianci · Sep 22, 2022
Cleanup Your Bad CRM Data Like the Pros Dore
Data and marketing. The two go together like peanut butter and jelly. Why? Clean, complete and accurate data is the key to marketing personalization and ...
by Belynda Cianci · Jul 18, 2024
How ClearPivot Used Databox to Shift From Manual Reporting to Real-Time Improvements
For companies in industries that require a laser focus on trustworthy content and professional integrity, aligning with the right marketing partner can make all the ...
by Belynda Cianci · Oct 26, 2021
How Lone Fir Creative Uses Databox to Forecast, Set, & Achieve Agency & Client Goals
When helping your clients form good growth strategies, having the numbers to keep up with their progress is important. Lone Fir Creative, a digital and ...
by Belynda Cianci · Sep 2, 2020
How Auden Digital Uses Real-Time Data from Databox to Manage & Improve its Sales Pipeline
Marketing agencies thrive on making life easier for the customers they serve. But what about the agency itself? With the daily business of creating seamless ...
by Belynda Cianci · Oct 5, 2022
How CTGlobal Quadrupled Brand Engagement Using Databox
Helping customers visualize and understand their IT data is about more than just saving time and money. Being able to fully embrace data, avoid crashes, ...
by Belynda Cianci · Aug 12, 2020
How Yalla Baby Box Uses Databox To Take Action Faster & Hit Daily Goals
When you’re caring for little ones, it can be the little things that help you get through the day. This is even more important when ...
by Belynda Cianci · Feb 25, 2021
How TelemetryTV Used Databox to Cut Reporting Time, Reduce Meetings, & Make Improvements Faster
For marketing departments, visibility (into the data, and into your efforts) is everything. However, transparency on ad spend, results, and metrics can be hard to ...
by Belynda Cianci · Oct 26, 2021
The 8 Types of Sales Goals You Should Set for Your Sales Team
Here’s the thing: having the right goals is crucial for any team’s success — not just a sales team. Without a measurable outcome in mind, ...
by Belynda Cianci · Dec 20, 2023
How Elenas Used Databox to Triple Retention & Decrease Order Cancellations by 47 Percent
Where in many areas of the world small business owners have moved to a digital storefront model, in other areas the transition has taken more ...
by Belynda Cianci · Feb 23, 2023
How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs
Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...
by Belynda Cianci · Jul 15, 2020
How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half
When sharing important information with clients, the presentation is just as important as the substance. This was the case for the Marketing and advertising consultants ...
by Belynda Cianci · May 8, 2023
MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox
Managing the KPI progress of a 30+ member sales and marketing specialist team had become an intensive, time-consuming challenge for the management team at MarketLauncher. ...
by Belynda Cianci · Apr 20, 2022
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...
by Belynda Cianci · Nov 29, 2021