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Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the success of a particular piece, it means you have to know how to evaluate the metrics you do have.
In fact, ungated content—such as pillar pages or free e-books—actually creates a better user experience, which fosters trust with potential leads and customers.
When it comes to proving the success of your ungated content and ensuring that it helps you reach your marketing goals, there are a variety of internal and external metrics that you can use, including marketing reporting software. Learn how:
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At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
is an experienced marketing strategist with Smartbug Media specializing in content and inbound marketing with a demonstrated history of working within the HubSpot platform.
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