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Something always has to die, right?
With inbound marketing, it was paid ads, cold calling, trade shows, etc.
With conversational marketing, it’s gated content and lead forms and the old way of following up and nurturing leads.
But, do we have all of this right?
On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved.
Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.
Click here to listen on Apple Podcasts.
Or, click here to listen on Overcast.
Or, listen below via Soundcloud.
Are you maximizing your business potential? Stop guessing and start comparing with companies like yours.
At Databox, we’re obsessed with helping companies more easily monitor, analyze, and report their results. Whether it’s the resources we put into building and maintaining integrations with 100+ popular marketing tools, enabling customizability of charts, dashboards, and reports, or building functionality to make analysis, benchmarking, and forecasting easier, we’re constantly trying to find ways to help our customers save time and deliver better results.
Hey, we’re Databox.Our mission is to help businesses save time and grow faster. Click here to see our platform in action.
Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.
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