What you’ll learn from this HubSpot Blog Report Card Dashboard Template:
Download this HubSpot Blog Report Card Template to get a month-to-date view of your content marketing performance using data from HubSpot Marketing and Google Analytics. Here’s what you’ll learn:
- What are my best-performing blog posts by page views and clicks? Measure the performance of your blog posts based on key metrics such as page-view (the number of times each blog post was viewed within the chosen time period) and click-through rates (percentage of people who viewed a blog post and clicked on a link). Use this data to inform your content strategy, e.g., what kind of content to write more of, which CTAs to use, etc.
- Why is my blog bounce rate so high? View the percentage of visitors who leave your blog without taking any further action after viewing a single blog page. A high bounce rate might be a result of slow to load page, misleading blog title or meta description, low-quality content, and so on.
- How do I assess the effectiveness of my blogging efforts? Measure the progress and success of your blogging efforts by tracking useful metrics such as the number of new posts published, blog post views, and new blog subscribers. Track this data daily, monthly, quarterly, or yearly and compare it to the previous period or the same time period from the previous year.
- Where do my leads come from? See which channels are generating the most leads for your business. Tracking this data is crucial to learn how your prospects are finding you and where your most valuable won opportunities come from. Additionally, use this information to quickly determine what is working and what is not in your lead generation strategy.
- How many pages does a blog visitor view during a session on average? View the average number of pages viewed by visitors to your blog per session during a specific period of time. A high Pages per Session rate is an indication that your blog visitors find your content to be valuable and engaging.
Pull additional data using our deep integration with Google Analytics.
What else can you track and visualize with our deep integration with Google Analytics? When it comes to attributing your traffic and conversions, almost anything:
- Website traffic and conversions
- Traffic and lead demographics
- Social media engagement
- Paid advertising
- Landing page performance
- Campaign performance using custom events
There are numerous metrics and metric combinations you can track using Google Analytics. In Databox, you can quickly visualize 100s of Google Analytics metrics in various ways.
Read more about Databox’s Google Analytics integration.
Percentage of Single-Page Sessions in which there was no Interaction with the Page during specified Date Range. A bounced Session has a duration of 0 seconds.
Pages / Session
Average Number of Pages Viewed during a Session during specified Date Range. Repeated Views of a Single Page are counted.
Number of Blog Views accumulated during the specified Date Range.
New Blog Posts Published
Number of New Blog Post Published during the specified Date Range.
Top Blog Posts by Click-through Rate
List of Blog Posts with Highest Click-through Rate during the specified Date Range.
Top Blog Posts by Pageviews
List of Blog Posts with most Views during the specified Date Range.
New Email Subscribers
Number of New Email Subscribers during the specified Date Range.
New Leads by Source
New Leads Created during the specified Date Range split up by Sources.