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How to Measure Podcast Interview Marketing Metrics
Marketing

How to Measure Podcast Interview Marketing Metrics

“How do I know podcast interviews are working?” In order to understand how to measure success with podcast interview marketing, you need to know what ...

Author's avatar by Dan Moyle | Jun 5
How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector
Agencies

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Were you ever told that to be successful in marketing you need to have a curious character? When I heard that for the first time, ...

Author's avatar by Andrew Chao Dongnam | Nov 17, 2017
The Best Sales Pitch Your Agency Can Have
Agencies

The Best Sales Pitch Your Agency Can Have

The sales team is the heart of most companies. The entire organization relies on them to make a sale and keep growing revenue. Of course, they also need the marketing team (they sometimes don’t ...

Author's avatar by Martha Madero Gonzalez | May 2, 2024
How to Outsource Your Agency’s Work to Other Marketing Agencies
Agencies

How to Outsource Your Agency’s Work to Other Marketing Agencies

Small marketing agencies often face an impossible choice: offering all of the services that clients need… or turning a profit. On one side of this ...

Author's avatar by Tamara Omerovic | Jun 5
Your 7-10-17 Guide to Effective Brainstorming in Marketing
Marketing

Your 7-10-17 Guide to Effective Brainstorming in Marketing

“When I don’t have enough money, I sit down to think rather than run to make it. The idea is the most expensive item in ...

Author's avatar by Lesley J. Vos | Jun 5
How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years
Marketing

How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years

Jeremy Ellens didn’t want to find a job out of school, so he created one instead. It was a web design agency, called Yazamo, that ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen
Agencies

Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen

The end of every month is a hectic time for PR 20/20. Like most agencies, end of month reporting eats up a lot of bandwidth ...

Author's avatar by Tamara Omerovic | May 3, 2024
A Simple Framework for When Facebook Ads Can Work
Marketing

A Simple Framework for When Facebook Ads Can Work

Too often brands pour money into ad channels without calculating their efficiency first. Efficiency in audience segmentation, the potential for ROI, and payback period. As ...

Author's avatar by Tamara Omerovic | Mar 29, 2023
How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]
Marketing

How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]

When Jonah Lopin first started Crayon, he remembers the obscurity associated with starting up being bit unsettling. Consider that Lopin was coming from HubSpot, a ...

Author's avatar by Tamara Omerovic | Sep 27, 2021