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Articles by Paul Roetzer

About the author

Paul Roetzer is founder and CEO of PR 20/20, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012).

Latest posts

Stop Selling Hours, Start Selling Value [Video]
Agencies

Stop Selling Hours, Start Selling Value [Video]

In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed ...

Paul Roetzer's avatar by Paul Roetzer | Dec 21, 2017
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