Author's avatar

Paul Roetzer

About the author

Paul Roetzer is founder and CEO of PR 20/20, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012).

Latest posts

Stop Selling Hours, Start Selling Value [Video]
Agencies

Stop Selling Hours, Start Selling Value [Video]

In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed ...

Author's avatar by Paul Roetzer | Dec 21, 2017
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.

Title

Text