Best Dashboard Software Apps and Tools for Your Business

Looking for the best dashboard apps to use for your business? We reached out to 38 companies and they had 13 top software choices to share.

Jessica Malnik Jessica Malnik on July 28, 2022 (last modified on September 21, 2022) • 20 minute read

If you are like the 38 companies we recently surveyed, you got started by building basic sales and marketing reports and dashboards in Google Sheets and Excel. Then, you quickly realized how time-intensive this process can be when you have to regularly pull in all of your data and update it manually. 

which business operations are you using dashboards in?

So, you made the switch and started using dashboard software. 

And, you quickly discovered some of the key features that you can only find in dashboard software, like real-time data access across devices, clear and appealing visual presentation of performance metrics/KPIs, full customization and the ability to generate reports.

what do you consider to be the most important for dashboard apps

In this post, we’re taking a closer look at the top 13 best dashboard apps recommended by the companies we surveyed, along with an explanation of why is the chosen tool their top choice, and how they find it helpful.

  1. Databox
  2. Tableau
  3. Google Data Studio
  4. Looker
  5. Zoho Analytics
  6. Matomo Analytics
  7. Google Analytics
  8. Microsoft Power BI
  9. Grow
  10. GoodData
  11. Mode
  12. Datadog
  13. TruOI

1. Databox 


You didn’t think we’d write a post about the best dashboard software, and not include ourselves, right?

In fact, the respondents in our recent survey said that Databox is one of the top 5 best dashboard apps, especially if you need a simple way to track business performance KPIs from any source in minutes.  

But, don’t just take our word for it. Here is what some of our customers had to say.   

“Databox is a powerful yet easy-to-use dashboard software app that is perfect for businesses of all sizes,” says Laurence Lee of The Great Brain Experiment. “It allows you to quickly and easily create custom dashboards and reports that give you a real-time view of your business performance.” 

In particular, many of our customers mentioned how easy it was to import, track, and visualize their business KPIs within their dashboards. 

“With Databox we can visualize KPIs easily, and it has hundreds of pre-built templates which can be customized using its dashboard designers,” says Nick Yu of BeadNova. “We can set goals and track performance anywhere, from any device. Databox updates its users about metrics by sending notifications, scorecards, and alerts. The dashboard provides a unified view of your website’s data and analytics metrics across multiple locations and devices. It also allows us to create, edit and manage any content which is the major challenge we have solved using this dashboard.” 

David Janssen of VPNoverview agrees, “In my opinion, Databox has simplified KPI tracking. A dashboard for business analytics consolidates all of your KPIs in one location and makes them accessible across numerous devices. It integrates with Adobe Analytics, Salesforce, Hubspot, Google Analytics, Mix panel, Facebook, Twitter, Instagram, Zendesk, PayPal, Stripe, QuickBooks, GitHub, Facebook Ads, Google AdWords, Google AdSense, Intercom, and Drift, among others.” 

While you can connect hundreds of existing apps to Databox, including HubSpot, Google Analytics, and Stripe, you can also import data from custom Google Sheets or Excel spreadsheets.  

“We use Databox,” says Ilija Sekulov of Mailbutler. “You can use many different sources and Databox has multiple integrations that help you get started. If there isn’t integration you can still upload custom spreadsheets and create a report from those. We can also use any templates and change them according to our needs. – We were searching for a complete dashboard tool because we had so many reports to be done daily. That includes Google Ads, Facebook, Linkedin, Hubspot, Bing and etc. With Databox we managed to create custom reports and we saved around 5 hours weekly. They have also a great support team that helped us to create the reports.”

Not to mention, Databox can grow with your business. 

For instance, Linda Thompson of Notta says, “Scalability was our biggest concern when selecting dashboard reporting tools. We wanted something that would grow with the business, and take on a large amount of data without any stress. We started with an off-the-shelf reporting tool. While the scalability was not an issue, the lack of customization forced us to look into specialized reporting tools.

That’s when we landed on Databox.

As a reporting tool, Databox has been a central pillar of all our business processes. Unlike the reporting tools we had in the beginning, Databox covers a large number of use cases. Not only has it made our reporting easier, but it has also reduced the amount of time spent on creating reports by a mile.

The Databox-Slack integration is definitely one of the greatest things about this tool. How and when your team gets their updates will always determine workplace effectiveness.

The ability to update the team on autopilot has been crucial for our company.”

In addition, we have a forever-free plan that includes all of our standard features, 3 data source connections, and up to 60+ integrations. Our paid plans start at $91 per month. 

2. Tableau


Tableau is a business dashboard app that is ideal for mid-market and enterprise software businesses that are fully embedded in the Salesforce ecosystem. With cloud, desktop, and on-premise options, it is one of the most powerful and customizable analytics platforms for data analysts, IT professionals, and C-level executives. 

Luke Lee of Palaleather says, “Tableau’s dashboard program attracted the attention of our company as its market share and complexity increased. Tableau’s interactive dashboards are loaded with data from a variety of sources, ranging from KPIs to intense cross-referenced indicators, so it’s no surprise that consumers prefer it. 

Tableau dashboard visual representations are expected to be among the most appealing in the industry. Tableau’s portfolio is known for its governance capabilities, which our company has invested in. Tableau enhanced the toolsets in Tableau Prep to prepare data for consumption in dashboards. Tableau has been a favorite of our customers thanks to these features and the platform’s extensive capability.” 

Marcin Bartoszek of Spacelift adds, “I chose it for various reasons, such as ease of use and effortlessness, as there are no technical prerequisites. The software handles large amounts of data with ease and allows external teams to gain secure access to analytics. Speaking of which, it automatically refreshes data from web apps such as Google Analytics or Salesforce.

We were looking for prioritized features, and Tableau seemed to be the winner in ease of use, performance, mobile friendliness, and, my personal favorite – a large community of experienced users eager to share their knowledge. Should you have any concerns or obstacles, the community is keen to hear and assist. One more significant reason for choosing Tableau was that we work entirely remotely, which required our tools to handle large volumes of data from different sources accessed across the globe.

What’s more, when you have a team scattered across the ocean, ensuring the data is understood as much as possible is of utmost importance; therefore, a tool with an endless limit of customizations plays a significant role.” 

Many other customers switched to Tableau after it was acquired by Salesforce in August 2019. 

“This is already one of the most popular and efficient software tools available,” says David Reid of VEM Group. “The acquisition by Salesforce adds much more to the former and the latter. Also, the dashboards are eye-catching and interactive simultaneously, as one can accommodate as much data into the dashboards as they wish to do. The dashboards are also some of the most exciting things that I have worked with.

Pros: Remarkable data visualization capabilities, high performance, easy-to-use features, thriving community, multiple data source connections, and mobile-friendliness.

Cons: Considering the budgets of the small businesses, it is relatively expensive to work with Tableau as the license is quite extravagant. Also, there isn’t any flexibility in the list of premium costs that the company has put out. The software does not feature good after-sales support, and hence it is not recommended to track the info related to post-sales. The software fails to provide centralized security for the data included, despite the tool’s deep concern for the safety of the users. This has made the users more vulnerable to getting hacked anytime, anywhere.”

Edward Mellet of WikiJob adds, “Based on my experience, I utilize the Tableau dashboard software program because it is one of the most popular analytics dashboards, and Salesforce’s acquisition of Tableau could further improve it. As the market share and sophistication of the Tableau dashboard application developed, it drew the attention of several larger competitors. It’s no surprise that Tableau’s dashboard is chosen by consumers; its interactive dashboards are crammed with data from multiple sources, including key performance indicators and complex cross-referenced measures. Tableau dashboard visual presentations are probably among the most captivating in the industry. The Tableau portfolio’s governance skills, in which the firm has invested heavily, are well recognized. To prepare data for consumption in a dashboard, Tableau enhanced the Tableau Prep toolkits. These capabilities and the platform’s extensive functionality have made Tableau popular among enterprise users. Salesforce, its new owner, will almost definitely continue to invest extensively in increasing the dashboard’s sophistication.”  

Pricing starts at $70 per user per month to get full access to Tableau’s suite of tools. And Tableau also offers a limited free trial. 

3. Google Data Studio

Google Data Studio

Google Data Studio is a business dashboard app that is designed for small businesses that are looking for a free way to expand the functionality of Google Analytics. With Data Studio, you can pull in data from Google Ads, Google Sheets, Google Analytics, along with a few dozen free and paid data source integrations to create custom dashboards.   

I like Google Data Studio for the simple fact that it integrates easily with Google Analytics and other data sources that we use,” says Alex Milosh of Atera. “It was a challenge for us to get all of our data in one place before, but Data Studio has made it much easier. For example, where we once had to log into multiple systems to get an overview of our website traffic, we can now see it all in one place. This has saved us a lot of time and energy.” 

Cornelius Fichtner of OSP International OSP adds, “After using 5 different dashboards we chose Data Studio because it allows you to visualize your own data, it’s free and you get access to additional attribution models. It’s also very user-friendly. Data studio helped us improve our website conversion rate. It automatically creates reports that are critical for your business, without you having to input the data manually. Timely reports mean that you’re on top of things and so if there’s an issue, you solve it right away. Like in the case of our website, we had low conversion rates and Data Studio helped figure out why. It also helped us understand whether our customers prefer receiving emails or reading social media posts.”

However, one of the standout selling points for using Google Data Studio is how flexible and customizable it is. If you take the time to learn all of the nooks and crannies of the platform, the sky for what you can build is nearly limitless.  

Josh Snead of Rainwalk Pet Insurance shares, “I love the flexibility it offers in how I choose to arrange and visualize my data. It feels far more user-friendly and intuitive than other dashboard software I’ve tried, and the ability to have the software visualize and craft a dashboard and story around my data has helped give me insight into the revenue and client patterns reflected in the numbers and reports.”

Related: How to Create a Complete SEO Dashboard in Google Data Studio

4. Looker


Looker is a business dashboard app that is designed for data teams that value flexibility and customization. Despite being acquired by Google in 2019 for a whooping $2.6 billion, it is an all-in-one business intelligence solution that works with almost any tech stack you can imagine, including Google Cloud Platform, AWS, BigQuery, Snowflake, and 50+ SQL databases. 

Robert Zeglinski of Breaking Muscle says, “I use the Looker dashboard software app since it is an effective combination of comprehensive analytics and usability. As a result of its real-time dashboards, Looker has seen a dramatic increase in its user base. The nimble core of the system is designed to work seamlessly with a wide range of cloud-based data tools.” 

Caitlyn Parish of Cicinia adds, This dashboard software, despite being a big data analytics platform, has been the easiest to use. This software helped me get value through data from hundreds of sources with easy access. Even without SQL knowledge, Looker provides the advantage of analyzing data without having to understand the scheme of the database. Looker also allows me to distribute that data to other people in the organization.

As an enterprise-level business intelligence solution, you can sign up for a free trial on their website. However, you need to contact sales for their pricing. 

5. Zoho Analytics

Zoho Analytics

Zoho Analytics is a business dashboard app that is designed for small and mid-sized businesses that are using the Zoho suite of products.

With both cloud and on-prem solutions, it is a solid business intelligence alternative to Tableau or Looker for companies with smaller budgets. It is also one of the easier tools to use.  

When it comes to data analytics dashboards, there is often a decision to be made between deep complexity, which enables the generation of the most sophisticated reports, and simplicity of use, which enables robust functionality even for users who have never had any training in data science,” says Jeff Mains of Champion Leadership Group LLC. “When it comes to simplicity of use, Zoho is unequivocally on the winning side. Along the same lines, its price is reasonable in contrast to the prices of other leading options in the dashboard market.

Anthony Chen of Kaizenzo adds, “The type of dashboard software will vary depending on your business goals and what metrics you’re looking to measure. We can easily recommend Zoho Reports which are competitively priced, has an intuitive dashboard, and a good range of KPIs that measure key metrics. 

If you’re a sizeable company that deals with large amounts of data, you should strongly consider using Tableau, which can help companies visualize big data intuitively.” 

6. Matomo Analytics

Matomo Analytics

Matomo Analytics is a business dashboard app that is completely free, open source, and designed to be a privacy-friendly alternative to Google Analytics. Besides data privacy and control, another key selling point is that they don’t implement any data sampling. 

Gavin Johnson of EV Cable Shop says, “With the use of this software, users may design a dashboard that they can customize and set up widgets to collect data on user interactions with their website. About 100 widgets are already included by default in this software, and more can be added via plug-ins. You can monitor the performance of numerous websites on your dashboard if you use Matomo. Running an A/B test on landing pages to see which performs better is another way to enhance your websites. Matomo provides optional tracking of 404 pages in addition to automated tracking of file downloads. In order to better understand visitor needs and improve conversions of available traffic, it also enables users to see conversion funnels.” 

7. Google Analytics

Google Analytics

While Google Analytics isn’t a true business dashboard app, you can turn reports into simple dashboards. 

Since Data Studio has a relatively steep learning curve, many marketers who just need basic dashboards create them in Google Analytics for free.

For instance, Andrew Ruditser of Maxburst says, “The best dashboard software in the SEO industry is Google Analytics. Google Analytics is the world’s most popular website statistics service that offers the latest updates on visitor and traffic information. One of the most important features of this tool is that it’s free and can be accessed by any user with a Google account.” 

Databox integrates with Google Analytics, allowing you to pull all data from GA with a click of a button instead of navigating through GA’s complex UI or spending hours on creating reports manually.

8. Microsoft Power BI

Microsoft Power BI

Microsoft BI is a business dashboard app that is designed for mid-market and enterprise businesses that are using Office365, Azure, and Teams. While there is a steep learning curve, it is an extremely powerful and customizable data analytics and visualization. It is most often used by data analysts, IT developers, and c-level executives. 

For example, Joe Troyer of ReviewGrower says, “I utilize the Microsoft Power BI dashboard software tool because Microsoft provides the preeminent dashboard solution, making it the preferred option for corporate users. 

It’s also worth noting that the company’s Power BI product costs just $10 per user per month, and it’s currently included in the latest edition of Office 365, which means that most commercial users already have it. Automation and artificial intelligence (AI) are key components of this system. Visual storytelling can be built from images and text. Microsoft has a long history of developing enterprise software, and the interactive dashboard is a product of that experience.”

While paid plans start at $9.95 per user per month, if you want more advanced AI-powered insights and visualization across your entire organization, you need to spend $4,995 per capacity per month. 

9. Grow


Recently acquired by Epicor, Grow is an up-and-coming business dashboard app in the no-code ecosystem. You can connect data from apps like Airtable, Asana, Freshbooks, Google Ads, and Amazon Redshift and use it to build dashboards without having to code.  

Matt Weidle of says, “Through the use of dashboards, Grow helps businesses to become data-driven and accelerate growth. There are many ways to bring together disparate data sets from a variety of apps and services using Grow’s data visualization tools. 

Grow is compatible with numerous third-party applications, including Salesforce, QuickBooks Online, HubSpot, and Shopify. Using Grow’s data consultants, consumers are able to build the dashboard and resolve any issues that may emerge.” 

While Grow offers a free trial, the only way to find out their pricing is to contact sales.  

10. GoodData


GoodData is a business dashboard app that is designed to help enterprise ecommerce, software, financial services, and insurance companies break down data silos. As an enterprise tool, it is designed to be an all-in-one business intelligence solution.  

David Gu of Inyouths explains, “Data analytics, business intelligence (BI), and dashboards are becoming indispensable for organizations seeking to improve their performance and increase their revenues. With all the data you are required to collect, monitor, and analyze in the digital age, you may ask if you are making the most of your data. A critical initial step in enhancing your insights is locating a professional dashboard software with the capabilities your organization requires. 

GoodData offers big data solutions in the cloud to businesses across many industries. The platform of GoodData is a scalable, trustworthy, and safe approach for evaluating massive data collections. It is beneficial for businesses seeking insights into their marketing, sales, and customer service performance. GoodData’s platform is capable of storing, analyzing, visualizing, and sharing data sets from any data source. 

The data reporting and visualization capabilities of the platform are user-friendly and configurable. Imagine that your sales team is presenting to a prospective client and is on the approach of clinching a deal when a question concerning historical performance, financial efficiency, future predictions, or any of a number of other considerations surfaces. The user pulls out their smartphone or tablet, and seconds later, the data is charted while concurrently offering context. This is only one example of how performance data dashboard software adds value to organizations.” 

GoodData is used by some of the biggest brands, including Zalando, Freshworks, and Visa. They have a freemium plan that anyone can join. If you want to purchase their growth or enterprise plans, you need to contact sales.   

11. Mode


Mode is a business dashboard app that is designed specifically for high-performing data teams. With a SQL Editor, Visual Explorer, Embedded Analytics, and Reports and Dashboards, is a true enterprise-level data analytics and visualization tool that is meant for data scientists and used by big brands like Shopify, Cash App, and Greenhouse. 

For instance, Georgi Todorov of Thrive My Way says, “MODE streamlines analyst workflows, so it dramatically reduces the time spent to see usable data. It also makes it easies to share actionable data insights and stories across entire organizations. As a digital marketer, MODE works best for my needs as I can show my clients what they need to accomplish to achieve their goals much faster.” 

Mode offers a 14-day free trial. However, they don’t list their pricing on their website. 

12. Datadog


Similar to Mode and GoodData, Datadog is another enterprise-level business dashboard app. However, this tool is specifically meant for monitoring and security, with features broken out by infrastructure, APM, and digital experience. 

“Datadog is a web-based network monitoring tool that enables users to automate infrastructure monitoring, track application performance, reduce problem resolution time, and foster team collaboration,” says Jenny of Wanderly.

“Using drag-and-drop graphs and widgets, this software allows you to create real-time interactive dashboards. Users of Datadog can utilize synthetic testing to monitor the performance of their application programming interface from the back end to the front end, as well as across different network levels.

Artificial intelligence (AI) is used in these tests to discover and create notification warnings for serious errors. Another important Datadog feature is log management, which allows users to collect, manage, and analyze logs for troubleshooting and data analysis. This feature assisted me in solving major business challenges.

Thousands of big brands use Datadog, including Samsung, Shell, Comcast, and Whole Foods. 

They also have a free version. And, paid plans start at $15 per user per month. 

13. TruOI


Founded in 2003, TruOI, formerly known as iDashboards, is a business dashboard app that is designed for large franchises and chains. It combines enterprise reporting functionality with operations intelligence for C-level executives and operations professionals.  

Josh Pelletier of Bar Bend says, “This is my top option for the greatest corporate dashboard software, in my opinion. The application provides a wide range of visual elements for creating appealing reports. They provide solutions for areas such as healthcare, manufacturing, insurance, transportation, and logistics. It helps you collect, cleanse, and merge data from more than 160 sources using its integrated ETL tool. The dashboard is accessible on any device, anywhere, at any time.

TruOI has over 3,000 clients.

However, the only way to try out the software and find out pricing is to request a demo. 


Get Started with Databox for Free 

Still looking for the best dashboard software tool for your business? Databox is a great place to start. You have access to hundreds of free templates, 70+ data sources to connect to, and even a free dashboard setup service.

The best part: our forever-free plan comes with all of our standard features. Sign up today to see for yourself why we are one of the leaders in the industry.

About the author
Jessica Malnik
Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
You may also like...
Read more

How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown

A full guide on the most important metrics you should benchmark to understand how your website’s performance measures up with the competition.

Analytics   |  Nov 16

Read more

The 16 Most Useful Google Analytics Reports (Recommended By Experts)

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Analytics   |  Nov 14

Read more

Google Analytics 4 Custom Dimensions 101 Guide

Having trouble learning the ropes around custom dimensions in GA4? This article will walk you through everything you need to know.

Analytics   |  Nov 10