Sales
14 Ways to Leverage Sales Automation Tools to Close Deals Faster
As any good marketer or salesperson knows, all the tools in the world won’t do you any good unless you know how to use them ...
by Kiera Abbamonte · Jun 12, 2023
How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value
For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...
by Elise Dopson · Sep 3, 2021
19 Tried-and-True Lead Nurturing Tips for Closing More Deals
Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...
by Elise Dopson · Jan 23, 2023
11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts
Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...
by Elise Dopson · Jan 20, 2023
8 Proven Strategies for Converting Free Trial Users to Paying Customers
If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...
by Jessica Greene · Nov 12, 2021
11 Successful Plays for Running Great Sales Calls
Ask any sales rep what they want most at work, and you’re likely to hear “more closed deals” or some variation of that. Often times, ...
by Kiera Abbamonte · Jun 12, 2023
Ask These 24 Sales Questions to Lead More Productive Prospecting Calls
“If you’re not moving closer to what you want in sales, you probably aren’t doing enough asking.” That’s a quote from Jack Canfield, and it’s ...
by Jessica Greene · Jan 27, 2022
HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
In 2014, HubSpot introduced a free CRM. In 2016, they introduced a suite of sales acceleration tools they called Sales Pro. On November 1, 2018, ...
by Peter Caputa IV · Jul 19, 2019
The Psychology of Sales Enablement (INBOUND 18 Session)
You might expect that “sales enablement” begins during the sales process. You know, due to the name. But, Amber Kemmis from SmartBug Media, a HubSpot ...
by Tamara Omerovic · Sep 13, 2018
How To Close Deals Faster at Your Agency (INBOUND 18 Session)
Karl Sakas started off his INBOUND talk with a painful story about one of his current clients, Christine. Christine was talking to a prospect that ...
by Tamara Omerovic · Sep 13, 2018
Maximize Your Nonprofit CRM: 5 Donor Management Tips
These days, it’s a given that nonprofits of all shapes and sizes need to have a CRM on hand to manage constituent relationships. After all, ...
by Dan Quirk · Mar 31, 2025
![How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]](https://cdnwebsite.databox.com/wp-content/uploads/2018/07/16115323/SethFendleyBg-640x384.jpg)
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...
by Seth Fendley · May 17, 2022
![This Trick Helped Shorten Our Lead Response Time to 14 Seconds [Data Snacks]](https://cdnwebsite.databox.com/wp-content/uploads/2018/03/29141704/datasnacks_video_opener-640x360.jpg)
This Trick Helped Shorten Our Lead Response Time to 14 Seconds [Data Snacks]
When it comes to conversational marketing, the operative word for executing a successful strategy is “conversational.” (Duh.) While bots are great and have many applications ...
by Chris Handy · Mar 29, 2018
Want More Signups? Track & Optimize Your Sales Funnel Like This Instead [Data Snacks]
The traditional view of your sales funnel is broken. When your marketing team is making bets on where to focus growth and optimization efforts, you ...
by Tamara Omerovic · Dec 18, 2023
Help Scout’s Next Phase of Growth
Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...
by Tamara Omerovic · Sep 24, 2021
What Changes After Your First 100 Customers? [Podcast]
When we first launched Ground Up back in October, one of the first episodes we recorded was around the ideas, strategies, and insights behind acquiring ...
by Tamara Omerovic · Sep 24, 2021
The Only Cold Email KPIs That Matter for 2018
Ok, it’s not just 2018. The cold email KPIs that matter now are the same as the ones for 2017 and even before then. What ...
by Justin McGill · May 17, 2022
Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics
If you are solely measuring your sales reps based on number of opportunities created or deals closed, you stand little chance in helping them improve. Sure, that ...
by Tamara Omerovic · Dec 20, 2023
How To Craft An Annual Sales Plan That Accurately Predicts Growth
It’s that time of year. The painful ritual of creating an annual sales plan is upon us. This time of year is a mix of ...
by Doug Davidoff · Jun 5, 2025
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...
by Peter Caputa IV · Jun 23, 2017
How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets
The only reason to invest in HubSpot, or online marketing in general, is to generate more revenue. But, because HubSpot is such a broad platform ...
by Peter Caputa IV · Dec 13, 2021