Leadership

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Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Leadership

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

What’s the worst thing that can happen?  That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...

Author's avatar by Spela Mlekuz | Nov 8, 2019
Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business
Leadership

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻 Ben Jabbawy had an offer ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
How Treehouse Has Helped 850,000 Students Learn to Code
Leadership

How Treehouse Has Helped 850,000 Students Learn to Code

Treehouse has helped over 850,000 people learn how to code. Founded in 2010, Treehouse was born out of a web design/development community (called By Designers, ...

Author's avatar by Tamara Omerovic | Aug 28, 2018
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
Goals & Forecasts

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...

Author's avatar by Tamara Omerovic | Mar 13, 2023
Inside Help Scout’s Mission to Optimize The Customer Experience First
Customer Success

Inside Help Scout’s Mission to Optimize The Customer Experience First

Nick Francis has worked with his Help Scout co-founders, Denny and Jared, for the last 13 years. Before Help Scout, Nick and his co-founders were ...

Author's avatar by Tamara Omerovic | Sep 19, 2021
From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years
Leadership

From ‘Failed Entrepreneur’ to $10M in ARR in 3+ Years

In 2014, Russ Perry considered himself a failed entrepreneur. His previous company, an agency, had folded after, in his words, “doing things wrong for so ...

Author's avatar by Tamara Omerovic | Apr 23, 2018
Wistia’s Long, Steady, Overnight Success Story
Leadership

Wistia’s Long, Steady, Overnight Success Story

Chris Savage figured $60k would be enough. After he and his cofounder, Brendan Schwartz, founded and launched Wistia in 2006, their initial aspirations were quite ...

Author's avatar by Tamara Omerovic | Mar 15, 2018
Stop Presenting Data in the Same Way to Everyone
Leadership

Stop Presenting Data in the Same Way to Everyone

In every organization, different people need to answer completely different questions from the same data. For instance, CEOs need to make different data-driven decisions than ...

Author's avatar by Peter Caputa IV | Mar 14, 2018
How Companies like Apple, Facebook (And Others) Build Habit-Forming Products
Customer Success

How Companies like Apple, Facebook (And Others) Build Habit-Forming Products

It’s been over four years since Hooked was first published and that bright yellow cover still manages to catch my eye throughout the workday. (It ...

Author's avatar by Tamara Omerovic | Mar 8, 2018
Project Gemini: Tettra’s Journey to Profitability
Leadership

Project Gemini: Tettra’s Journey to Profitability

It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...

Author's avatar by Tamara Omerovic | Nov 12, 2020
9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue
Leadership

9 Strategies IMPACT Used To Scale To $5M+ In Annual Revenue

In 10 years, Bob Ruffolo has gone from a fresh-faced college grad who nobody would hire to the leader of a $5+ million marketing agency. ...

Author's avatar by Peter Caputa IV | Nov 17, 2022
4 Ways Inbound Marketing is Changing in 2018
Goals & Forecasts

4 Ways Inbound Marketing is Changing in 2018

One day, not so long ago, INBOUND was simply an inbound marketing conference where marketers would gather to share their latest strategies. The 2017 version ...

Author's avatar by Tamara Omerovic | Dec 8, 2017
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