Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

Rachael Bassey Rachael Bassey on September 26, 2019 (last modified on September 25, 2019) • 1 minute read

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

Ben Jabbawy had an offer on the table to sell Privy. 

He accepted.

He had to, as the business was just about out of money and he knew it needed to pivot in order to stay alive.

That required money. So, he decided to sell. 

Then, the deal fell apart. 

So, now what? 

They couldn’t fold the company––a handful of passionate users pleaded with Ben as they had grown to love and depend on the product.

So, Privy asked a handful of these loyal users to pay for a year up-front and allow them the opportunity to continue building the product they needed.

The next 3 years were a grind. Ben says every day was the same. 

But, when you’re this close to going out of business, the opportunity to continue serving customers was exciting for Ben. 

Here, Ben shares everything behind what it’s taken to grow and revive Privy––from leveraging loyal early adopters to letting go of external pressure and letting Privy’s customers guide the way instead.

Enjoy.

Get the next episode of Ground Up in time for your morning commute. Subscribe here and listen in your favorite app.

About the author
Rachael Bassey
Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.
You may also like...
Read more

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Ground Up Podcast   |  Oct 14

Read more

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Ground Up Podcast   |  Oct 7

Read more

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Ground Up Podcast   |  Sep 30