Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

Rachael Bassey Rachael Bassey on September 26, 2019 (last modified on September 25, 2019) • 1 minute read

Subscribe to Ground Up in your favorite app and get the next episode in time for your morning commute 🙌🏻

Ben Jabbawy had an offer on the table to sell Privy. 

He accepted.

He had to, as the business was just about out of money and he knew it needed to pivot in order to stay alive.

That required money. So, he decided to sell. 

Then, the deal fell apart. 

So, now what? 

They couldn’t fold the company––a handful of passionate users pleaded with Ben as they had grown to love and depend on the product.

So, Privy asked a handful of these loyal users to pay for a year up-front and allow them the opportunity to continue building the product they needed.

The next 3 years were a grind. Ben says every day was the same. 

But, when you’re this close to going out of business, the opportunity to continue serving customers was exciting for Ben. 

Here, Ben shares everything behind what it’s taken to grow and revive Privy––from leveraging loyal early adopters to letting go of external pressure and letting Privy’s customers guide the way instead.

Enjoy.

Get the next episode of Ground Up in time for your morning commute. Subscribe here and listen in your favorite app.

About the author
Rachael Bassey
Rachael Bassey is a community development specialist at Databox. She believes our silenced stories can change the world if shared. She loves to travel, volunteer and capture moments with her camera.
You may also like...
Read more

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

Uncategorized   |  Dec 2

Read more

How Active Campaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

Ground Up Podcast   |  Nov 25

Read more

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

Ground Up Podcast   |  Nov 18