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Why Analytics is Everyone’s Job
Each year, businesses spend millions of dollars with external consultants and agencies in an effort to understand how they can improve, grow and ultimately succeed. ...
6 Things Guaranteed to Drive Growth for SaaS & Ecommerce
In 2014 and early 2015, I taught a couple instances of General Assembly’s Digital Marketing course in Sydney, Australia. One of the more popular classes ...
4 productivity tips to start the new year off right
Anyone who knows me knows that I love lists and organization. Actually, love might be an understatement since I have lists for my lists. Seriously. ...
Is data-driven really better?
I recently got into a conversation with someone around the merits of gut instinct vs. data-driven decisions. The discussion centered around a conundrum nearly every ...
One more step toward true badass-ery
At Databox, we believe in making our users feel badass, and a big part of making that happen is carefully listening to candid feedback. So ...
What the *%&?! did that mean?
It always amazes me when people haven’t heard Mehrabian’s stat that 93% of communication is nonverbal. Now, granted, the statistic has been rightfully challenged over ...
Brand as Differentiation
By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...
I think I’m awesome
I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...
5 tried-and-true tips for better holiday marketing
Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...
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HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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