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How to Choose the Right KPIs for Your Organization
Marketing

How to Choose the Right KPIs for Your Organization

Key performance indicators (KPIs) are invaluable weapons in any business’ arsenal. In short, KPIs are individual units of measurement that provide windows into the performance of ...

Ryan Gould's avatar by Ryan Gould | Nov 29, 2021
26 Marketers on the Things That Work for Reducing Cart Abandonment
Marketing

26 Marketers on the Things That Work for Reducing Cart Abandonment

31% of digital marketers say that shoppers abandon their cart due to friction in the checkout process. Another 27% say that shoppers abandon due to ...

by Dann Albright | Oct 20, 2023
How Treehouse Has Helped 850,000 Students Learn to Code
Leadership

How Treehouse Has Helped 850,000 Students Learn to Code

Treehouse has helped over 850,000 people learn how to code. Founded in 2010, Treehouse was born out of a web design/development community (called By Designers, ...

Tamara Omerovic's avatar by Tamara Omerovic | Aug 28, 2018
Maximize Your Nonprofit CRM: 5 Donor Management Tips
Sales

Maximize Your Nonprofit CRM: 5 Donor Management Tips

These days, it’s a given that nonprofits of all shapes and sizes need to have a CRM on hand to manage constituent relationships. After all, ...

Dan Quirk's avatar by Dan Quirk | Mar 31
26 Agencies on the Winning Approach for Managing Client Expectations
Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

Expectations are set early and they’re extremely hard to change. While this may be true throughout all walks of life, it’s especially true (and potentially ...

by Dann Albright | Jun 3
How to Get Double Digit Response Rates to Your Prospecting Emails
Marketing

How to Get Double Digit Response Rates to Your Prospecting Emails

Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...

by Dann Albright | Jul 3, 2020
The Most-Popular MailChimp Email Marketing KPIs
Marketing

The Most-Popular MailChimp Email Marketing KPIs

Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...

Laura MacPherson's avatar by Laura MacPherson | Jun 5
6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Marketing

6 Often-Overlooked Email Marketing KPIs You Should Be Tracking

Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...

Laura MacPherson's avatar by Laura MacPherson | May 17, 2022
How 16 Marketers Set and Hit SMART Goals
Marketing

How 16 Marketers Set and Hit SMART Goals

Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...

by Dann Albright | May 6, 2023