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26 Agencies on the Winning Approach for Managing Client Expectations
Expectations are set early and they’re extremely hard to change. While this may be true throughout all walks of life, it’s especially true (and potentially ...
How to Get Double Digit Response Rates to Your Prospecting Emails
Email prospecting is alive and well. And it works. It’s challenging, but when you do it right, it can get you a lot of new ...
The Most-Popular MailChimp Email Marketing KPIs
Email is a vital part of nearly every marketer’s strategy. Fifty-nine percent of respondents to the just-released 2018 edition of Campaign Monitor’s Email Marketing Industry ...
6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
How 16 Marketers Set and Hit SMART Goals
Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...
How to Create a Facebook Lookalike Audience & Expand Your Reach
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads
79% of B2B Marketers say LinkedIn is an effective source for generating leads (source). However, compared to Facebook and Google, my opinion is that LinkedIn ...
Proven Strategies for Improving Your Email Click-Through Rate
While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...
How Experts Measure Website Redesign Success
A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders. By the time ...
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HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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