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The 17 Essential YouTube KPIs for Measuring & Growing Your Channel
Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

While we all know the power of video by now, that doesn’t mean we know how to track it. YouTube has its own set of ...

Author's avatar by Kiera Abbamonte | Jun 21, 2024
22 Common Email Marketing Mistakes & How to Avoid and Overcome Them
Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

Email marketing mistakes fall on a spectrum that spans from “oops” to absolute disaster. Sending an email with a broken link lands on the “oops” ...

Author's avatar by Jessica Greene | Mar 7, 2023
New Integration: Monitor Your Overall Search Presence with Google My Business
Google Business Profile

New Integration: Monitor Your Overall Search Presence with Google My Business

Hi there, Google My Business users 👋 Today, we’re happy to announce our new integration with Google My Business, allowing you to track and visualize ...

Author's avatar by Tamara Omerovic | Jun 10, 2019
Conversational Marketing: How to Measure ‘First Question Performance’
Marketing

Conversational Marketing: How to Measure ‘First Question Performance’

They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...

Author's avatar by Remington Begg | Jun 4, 2019
How to Track the Performance of Your Ungated Content
Marketing

How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...

Author's avatar by Julia Tiedt | Dec 18, 2023
The 28 Advertising KPIs That Every Marketing Expert Should Track
Marketing

The 28 Advertising KPIs That Every Marketing Expert Should Track

ROAS, CPC, CPA, CTR, CPM: when you’re trying to measure your paid media performance, it’s easy to get lost in a sea of acronyms—and that’s ...

Author's avatar by Jessica Greene | Dec 4, 2024
Conversion Rate Optimization: How to Discover Your Next A/B Test
Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

Conversion rate optimization (CRO) is a powerful path toward growth. But it can also be an incredible waste of time if you’re not measuring the ...

Author's avatar by Elise Dopson | Dec 18, 2023
Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions
Marketing

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming. I’ve looked at websites and found there are more than ...

Author's avatar by Juli Durante | Dec 18, 2023
Email Subject Line Examples: 42 Marketers Share Their Very Best
Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

The starting point for a successful marketing email is an enticing subject line. After all, the subject line is often the only thing recipients see ...

Author's avatar by Jessica Greene | Jan 12, 2022