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7 Essential Metrics to Include in Every Weekly Marketing Report
Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...

Author's avatar by Belynda Cianci | Jul 25, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Google Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...

Author's avatar by Jessica Malnik | Jan 9, 2022
What to Include in Your Daily Marketing Report: A 16-Point Checklist
Marketing

What to Include in Your Daily Marketing Report: A 16-Point Checklist

A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...

Author's avatar by Elise Dopson | May 2, 2024
The 88 Books Every Marketer Should Read, According to 159 Marketing Pros
Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...

Author's avatar by Kiera Abbamonte | Apr 24, 2024
36 Practical Tips for Writing A Great Sales Follow Up Email
Sales

36 Practical Tips for Writing A Great Sales Follow Up Email

We asked 98 people weigh in with their tips for how to craft a follow-up email that gets a response

Author's avatar by Jessica Malnik | Jun 15, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...

Author's avatar by Elise Dopson | Apr 17, 2023
30 Expert Google Analytics Tips for Beginners
Marketing

30 Expert Google Analytics Tips for Beginners

You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...

Author's avatar by Jessica Malnik | Aug 17, 2023
The Best Email Newsletter Examples by Brand, Category, & Industry
Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need a breather or a little inspiration? It may be as close as your email inbox.  As marketers and creatives, connecting with other sources of ...

Author's avatar by Belynda Cianci | Jun 5
Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers
SaaS

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

Vimeo doesn’t have a brand awareness problem, but rather a change awareness problem. (So says CEO Anjali Sud.) They have 1 million paying customers, 90% of ...

Author's avatar by Tamara Omerovic | Dec 6, 2019