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Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and Google Analytics dashboard templates and custom dashboards, you can easily uncover the Google data that matters most.
Among the 300+ dashboard templates we offer at Databox, Google Analytics dashboards stand out as the most popular. We also provide templates for various other integrations, allowing you to track data across multiple platforms effortlessly.
We’re sharing the best Google Analytics 4 dashboard templates in this article, along with tips on how to create your own dashboard and track relevant metrics to understand your website performance better.
Jump to the section you’re most interested in:
A Google Analytics 4 dashboard is a collection of visualizations showing your website data in a well-organized and digestible format.
These visualizations can display real-time data using a real-time widget or show historical data pulled automatically from your website through standard widgets such as charts, tables, maps, and cards. They give you a quick overview of your KPIs and relevant metrics over a specific period so you can take appropriate action to improve your performance or seize a growth opportunity.
Related: What Is Google Analytics 4 and How Will It Help My Reporting?
Google Analytics dashboards are crucial for businesses to gain quick, actionable insights from their website data. They provide a visual representation of key metrics, allowing for easy identification of trends, patterns, and areas needing improvement. Dashboards help in:
With the right dashboard configuration, businesses can focus on the metrics that matter most to their specific goals and objectives.
After logging into your Google Analytics account, navigate to the left menu and click on Explore. Here, you’ll find predesigned Explorations (custom google analytics dashboards) based on techniques like free form, funnel and path explorations, allowing you to start tracking data immediately.
GA4 also offers templates based on use cases (acquisition, conversion, etc.) and industries (eCommerce and gaming).
You can create a professional dashboard from scratch if you want more control over the metrics and dimensions to monitor. Click on Blank, and you’ll be taken to the software’s editor.
Select the audience segments you want to monitor along with the metrics and dimensions you want to track their behavior. Google Analytics 4 lets you customize your dashboards how you prefer – pick from 6 different visualization styles and change even the granular elements, like the number of rows/columns.
To create effective Google Analytics dashboards:
Remember, the goal is to create dashboards that provide actionable insights, not just data dumps.
Yes, you can DIY in Google Analytics 4, but what if you would prefer a simpler, easier route? After all, once you learn how it’s done, you still have to choose the right metrics and design your custom dashboard to answer the important questions your stakeholders have, for example:
and more…
Now you can benefit from the experience of Google Analytics experts, who have put together a great Databox template showing all the most important website traffic KPIs. This template allows for easy integration with scheduled report delivery. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Google Analytics 4 account with Databox.
Step 3: Watch your dashboard populate in seconds.
To access an existing Google Analytics dashboard template, head over to the Explore tab. Below the templates, you can see all the explorations you’ve created, including their type, name, owner, last modified, and property. This dashboard live setup ensures your dashboard displays stay updated and fixed with the latest data.
For sharing the dashboards with colleagues, click on the three vertical dots on the right and then proceed by clicking on Share from the dropdown menu.
To share an exploration, one must have at least the Analyst role in the property. It’s important to note here that any team member having the Viewer role can’t edit the dashboards. For the latter, they must duplicate or copy it.
Related: How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others
Sharing and importing dashboards in Google Analytics 4 can greatly enhance collaboration and efficiency. To share a dashboard:
To import a dashboard:
Remember to customize imported dashboards to fit your specific needs and data structure.
If creating Google Analytics 4 dashboards feels overwhelming, you can take advantage of the platform’s pre-built reports with data already populated. These reports offer a great starting point, and you can easily add filters to dive deeper into specific metrics.
All these reports are accessible in the ‘Reports’ tab. In this guide, we’ll showcase nine popular examples to help you effectively track your website’s performance.
Additionally, we’ll introduce alternative options available in Databox. Databox’s GA4 digital dashboards are quick to set up and, unlike GA4’s more limited customization options, allow you to easily add or remove metrics and fully customize the dashboard’s appearance.
This Google Analytics report provides valuable insights into your website visitors, including where they come from, how engaged they are, and whether they convert. By analyzing this data analytics report, you can pinpoint your most effective traffic sources in terms of visitor quality and engagement and use dashboard displays to gain a fixed view of performance.
How to access this Google Analytics 4 dashboard?
Reports > Acquisition > Traffic acquisition
How to read this Google Analytics 4 dashboard?
Monitoring traffic from different sources and analyzing user behavior helps you evaluate the effectiveness of your marketing efforts. With the Traffic Acquisition Report, you can answer key questions such as:
Related: 15 Tips for Setting Realistic Website Traffic Goals
While accessible to everyone, busy executives gain the most from this GA4 dashboard. It provides a high-level snapshot of essential metrics like the number of new users, users by traffic source, customer lifetime value (LTV), and more—crucial for decision making.
Reports > Acquisition > Overview
The metrics displayed in this report will help you answer these questions:
Related: Executive Reporting: Management Reporting Best Practices & Report Examples
To gain deeper insights into the audience your website is attracting, the User Acquisition Report in Google Analytics 4 is essential.
The Analytics user acquisition report lets you see which traffic sources bring in new users, how many of those users convert, and how long they stay engaged on your website. A key advantage of this report is the ability to add different dimensions, such as country, gender, and device type, to gain more granular insights using summary cards in your custom dashboard report.
Reports > Acquisition > User Acquisition
By monitoring the user acquisition report, you will answer these questions:
Want our no-code dashboard in Databox instead? Grab the free Google Analytics 4 Acquisition Overview Dashboard below to get actionable information about people who visit your website and customize the report by adding the metrics that matter to you the most.
The Landing Page Report will be your landing page dashboard for your website in Google Analytics and it showcases your best-performing pages based on sessions, engagement, goal conversions, and total revenue. By monitoring this Google Analytics dashboard, you can identify which pages are most effective at driving user engagement and conversions, and which pages may need optimization.
Reports > Engagement > Landing page
Track metrics like the number of users, average engagement time per session, and total revenue to answer some burning questions:
Related: Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
SEO is a long-run game, which means you need to revisit your pages regularly to ensure they’re still driving traffic and conversions. The organic search acquisition dashboard allows you to monitor your SEO efforts and learn how well your content is ranking and if it’s bringing quality visitors to your website organically.
Reports > Acquisition > Traffic acquisition > Add filter > Session default channel group > Exactly matches match type > Organic search > Apply
By tracking the metrics on this dashboard, you’ll be able to answer some of these questions:
You can get a more comprehensive and easily adjustable dashboard report in Databox. Simply download this free Google Analytics 4 SEO dashboard to view all of the most relevant metrics and adjust them to your reporting needs, from custom date ranges to scheduled snapshots.
Related: How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients
Are your social media platforms contributing to your brand? With this organic social acquisition dashboard, you can learn which platforms generate the most traffic for your website, where your high-quality visitors come from, and whether they convert.
Reports > Acquisition > Traffic acquisition > Add filter > Session default channel group > Exactly matches match type > Organic social > Apply
Monitoring metrics like user acquisition from social, traffic from social sources, and conversions from social platforms will answer:
Just like the organic search acquisition report, this dashboard requires you to manually add dimensions to get the most insights. You’re better off grabbing the free Social Media Dashboard to easily measure the actions users take after clicking through to your website from social media and redirect your efforts toward your most valuable source.
Related: 50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level
To optimize your e-commerce marketing strategy, you need to learn about your customers’ purchasing habits and interests. The e-commerce purchases report examines the revenue by product item, popular items, and abandoned products. Monitoring this report will help you execute relevant strategies to increase purchases.
For instance, if you notice a substantial number of abandoned carts, you can trigger an email sequence reminding visitors of their carts and offering them discounts to prompt purchases.
Reports > Monetization > Ecommerce purchases
Tracking this Google Analytics 4 dashboard will help you answer these questions:
Related: 8 Essential Ecommerce Google Analytics Dashboards Recommended by E-commerce Experts
Creating an excellent user experience on mobile is a must, and it needs constant monitoring to ensure all pages are mobile-friendly. This Google Analytics 4 dashboard tells you if your website on mobile devices prompted users to take the desired action and gives additional insights, like engagement time and event completions.
Reports > User > Tech > Tech details > Add filter > Device category > Exactly matches match type > Mobile > Apply
By monitoring this report on Google Analytics 4, you can learn the following:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 Engagement Overview Dashboard below to measure the overall engagement of your website and app visitors, including mobile. Get insights into how visitors interact with your most important pages, their actions, and more.
Related: A Beginner’s Guide to Mobile Website Optimization
The conversion report in Google Analytics 4 provides you with detailed data on event completions (including purchases) and shares the number of users who completed each event.
By applying additional dimensions, you can find out which channels have the best event completion rates, the ages and locations of visitors who completed goals, and what pages drove the most event completions.
Reports > Engagement > Conversions
Monitoring the conversions report in Google Analytics 4 answers the following questions:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 (Conversion Report: Goals Overview) below to easily track your website’s goal completions and conversion rates.
Related: How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox
You’ve seen examples of Google Analytics 4 dashboards to track your website performance, but what if you need even more insights?
Databox makes GA4 reporting simple with templates that integrate data from popular tools like HubSpot, Shopify, and Facebook. Here are three free GA4 dashboards you can start using today:
• Email Marketing Analytics Dashboard: Track email performance, including sessions, signups, and conversions. Browse more email marketing dashboards here.
• PPC Analytics Dashboard: Get a complete view of your ad performance by integrating data from Facebook Ads, Google Ads, and GA4. Browse more PPC dashboards here.
• Online Sales Analytics Dashboard: Monitor e-commerce metrics with a dashboard combining Shopify, Facebook, and GA4 data. Browse more e-commerce dashboards here.
These dashboards seamlessly integrate your favorite tools, giving you a comprehensive view of your marketing and sales efforts.
A clean desk allows you to focus on your tasks and doesn’t distract you from coming up with the best possible solutions for your challenges.
The same goes for your dashboards and reporting. Why scatter your attention around when you can monitor all important metrics and KPIs in one place instead of jumping from one screen to another 20 times within a single minute?
A clean, organized overview of your performance helps you identify issues more easily and act promptly. A messy analytics dashboard (or several overcomplicated, overcrowded dashboards) will likely lead to missed opportunities and issues caught too late.
With marketing reporting software like Databox, you can have access to:
That sounds about right—the best way to streamline your data monitoring and reporting and make time for more meaningful actions that lead to business growth.
Don’t waste another second, sign up for a forever free account today.
Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.