10+ Google Analytics Dashboard Examples That Have Helped 550k People (And How to Use Them)

Author's avatar Analytics UPDATED Jun 15, 2024 PUBLISHED Aug 23, 2023 20 minutes read

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    Peter Caputa

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    Does using Google Analytics 4 seem like mission impossible to you? 

    You’re not alone! 70% of marketers we surveyed said they found switching to Google Analytics 4 challenging.

    And with more than 200 metrics and dimensions available, digging through Google Analytics 4 can be rather time-consuming and overwhelming.

    However, If you do a little digging, you will surely find gold—data you can turn into actionable insights and make your website more successful in driving traffic, engaging visitors, and converting them into leads or customers.

    Out of the 300+ dashboard templates we offer at Databox for more than 100 tools, like HubSpot, Google Ads, and Facebook Ads, Google Analytics dashboards are by far the most popular.

    We’re sharing the best Google Analytics 4 dashboard templates in this article, along with tips on how to create your own dashboard and track relevant metrics to understand your website performance better.

    Jump to the section you’re most interested in:


    What is a Google Analytics 4 Dashboard?

    A Google Analytics 4 dashboard is a collection of visualizations showing your website data in a well-organized and digestible format.

    These visualizations display real-time data pulled automatically from your website through charts, tables, maps, scorecards, etc. They give you a quick overview of your KPIs and relevant metrics over a specific period so you can take appropriate action to improve your performance or seize a growth opportunity.

    Related: What Is Google Analytics 4 and How Will It Help My Reporting?

    How to Create a Google Analytics 4 Dashboard?

    Creating a dashboard in Google Analytics 4 differs from what you’d do in Universal Analytics. But it’s still easy, thanks to the software’s intuitive design that also understands the purpose of the dashboard.

    To create a dashboard, log in to your GA4 account. On the navigation menu to your left, click on Explore. Over here, you’ll see predesigned Explorations (dashboards) based on techniques like the funnel and path explorations so you can start tracking data right away. 

    GA4 also offers templates based on use cases (acquisition, conversion, etc.) and industries (eCommerce and gaming). 

    GA4 explorations

    You can create a dashboard from scratch if you want more control over the metrics and dimensions to monitor. Click on Blank, and you’ll be taken to the software’s editor. 

    GA4 dimensions

    Select the audience segments you want to monitor along with the metrics and dimensions you want to track their behavior. Google Analytics 4 lets you customize your dashboards how you prefer – pick from 6 different visualization styles and change even the granular elements, like the number of rows/columns.

    How to Access a Google Analytics 4 Dashboard?

    To access an existing Google Analytics 4 dashboard, head over to the Explore tab. Below the templates, you can see all the explorations you’ve created, including their type, name, owner, last modified, and property. 

    Google Analytics 4 Dashboard

    For sharing the dashboards with colleagues, click on the three vertical dots on the right and then proceed by clicking on Share from the dropdown menu. 

    To share an exploration, one must have at least the Analyst role in the property. It’s important to note here that any team member having the Viewer role can’t edit the dashboards. For the latter, they must duplicate or copy it. 

    Related: How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others

    9 Best Google Analytics 4 Dashboard Examples and Templates

    If creating Google Analytics 4 dashboards seem intimidating to you, you can benefit from the platform’s readymade reports with data already populated. The most you may have to do is add filters to analyze data in detail. 

    All these reports are available in the ‘Reports’ tab. We’ll be sharing nine popular examples to help you get on top of your website performance tracking. 

    We’ll also be sharing alternatives to these reports in Databox. The Google Analytics 4 digital dashboards from Databox literally take no time to set up, and unlike GA4’s limited customization, you can add/remove metrics of your liking and modify their appearance. 

    1. Traffic Acquisition Report
    2. Acquisition Overview Report for Executives 
    3. User Acquisition Report 
    4. Landing Page Report 
    5. Organic Search Acquisition Report 
    6. Organic Social Acquisition Report
    7. E-commerce Purchases Report
    8. Tech Details Report for Mobile Devices 
    9. Conversion Report 

    1. Traffic Acquisition Report 

    This Google Analytics 4 report gives you insight into your website visitors: what sources they come from, how engaged they are, and whether they bring in conversions. Thanks to this data, you can identify your most fruitful traffic sources in terms of visitor quality. 

    Traffic Acquisition Report 

    How to access this Google Analytics 4 dashboard?

    Reports > Acquisition > Traffic acquisition 

    How to read this Google Analytics 4 dashboard?

    Monitoring the traffic from different sources and analyzing user behavior on your website shows the effectiveness of your marketing material. By analyzing the metrics on the traffic acquisition report, you’ll answer the following questions:

    • Which traffic source brings in the most users? 
    • Is the number of users increasing or decreasing over time? 
    • How many users engage with the website’s content? 

    Related: 15 Tips for Setting Realistic Website Traffic Goals

    2. Acquisition Overview Report for Executives

    While this report is accessible to everyone, busy executives stand to gain the most from this dashboard. It provides them with a snapshot of the metrics that matter; number of new users, users by traffic source, lifetime value, etc. 

    Acquisition Overview Report for Executives

    How to access this Google Analytics 4 dashboard?

    Reports > Acquisition > Overview

    How to read this Google Analytics 4 dashboard?

    The metrics displayed in this report will help you answer these questions:

    • Which traffic source brings in the maximum number of new users?
    • Which country brings in the most sessions? 
    • Has the customer lifetime value increased after the introduction of a new feature?

    Related: Executive Reporting: Management Reporting Best Practices & Report Examples

    3. User Acquisition Report

    If you want greater context regarding the audience your website is attracting, tracking this Google Analytics 4 report is essential. 

    With this report, you can view which traffic sources bring in new users, how many users convert, and how long they remain engaged on your website. What makes this report useful is you can add different dimensions to get greater insights, like country, gender, device type, etc. 

    User Acquisition Report

    How to access this Google Analytics 4 dashboard?

    Reports > Acquisition > User Acquisition 

    How to read this Google Analytics 4 dashboard?

    By monitoring the user acquisition report, you will answer these questions:

    • What demographics of users are coming to your site?
    • How long do visitors stay on your site?
    • What’s the average engagement rate across your website, and how does it change?

    Want this dashboard in Databox instead? Grab the free Google Analytics 4 Acquisition Overview Dashboard below to get actionable information about people who visit your website and customize the report by adding the metrics that matter to you the most.

    4. Landing Page Report 

    The landing page report on Google Analytics 4 displays your best-performing pages in terms of sessions, engagement, goal conversions, and total revenue. By monitoring this dashboard, you can learn which pages are the most effective in driving engagement and which pages need improvement.

    How to access this Google Analytics 4 dashboard?

    Reports > Engagement > Landing page 

    How to read this Google Analytics 4 dashboard?

    Track metrics like the number of users, average engagement time per session, and total revenue to answer some burning questions:

    • What are your site’s most popular pages?
    • Which pages lead to goal completions?
    • Which pages have high engagement but low conversions/revenue? 

    Related: Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)

    5. Organic Search Acquisition Report

    SEO is a long-run game, which means you need to revisit your pages regularly to ensure they’re still driving traffic and conversions. The organic search acquisition dashboard allows you to monitor your SEO efforts and learn how well your content is ranking and if it’s bringing quality visitors to your website organically.

    How to access this Google Analytics 4 dashboard?

    Reports > Acquisition > Traffic acquisition > Add filter > Session default channel group > Exactly matches match type > Organic search > Apply  

    How to read this Google Analytics 4 dashboard?

    By tracking the metrics on this dashboard, you’ll be able to answer some of these questions:

    • Which landing pages bring in quality organic visitors?
    • What country is responsible for the most organic searches?
    • Are conversions via organic search increasing or decreasing over time?

    You can get a more comprehensive and easily adjustable dashboard report in Databox. Simply download this free Google Analytics 4 SEO dashboard to view all of the most relevant metrics and adjust them to your reporting needs, from custom date ranges to scheduled snapshots.

    Related: How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

    6. Organic Social Acquisition Report

    Are your social media platforms contributing to your brand? With this organic social acquisition dashboard, you can learn which platforms generate the most traffic for your website, where your high-quality visitors come from, and whether they convert.

    Organic Social Acquisition Report

    How to access this Google Analytics 4 dashboard?

    Reports > Acquisition > Traffic acquisition > Add filter > Session default channel group > Exactly matches match type > Organic social > Apply 

    How to read this Google Analytics 4 dashboard?

    Monitoring metrics like user acquisition from social, traffic from social sources, and conversions from social platforms will answer:

    • Which social platforms bring in the most users and sessions?
    • Which social networks lead to visitors that actually complete goals?
    • Which social networks drive visitors that spend time on your site?

    Just like the organic search acquisition report, this dashboard requires you to manually add dimensions to get the most insights. You’re better off grabbing the free Social Media Dashboard to easily measure the actions users take after clicking through to your website from social media and redirect your efforts toward your most valuable source.

    Related: 50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level

    7. E-commerce Purchases Report

    To optimize your e-commerce marketing strategy, you need to learn about your customers’ purchasing habits and interests. The e-commerce purchases report examines the revenue by product item, popular items, and abandoned products. Monitoring this report will help you execute relevant strategies to increase purchases. 

    For instance, if you notice a substantial number of abandoned carts, you can trigger an email sequence reminding visitors of their carts and offering them discounts to prompt purchases. 

    E-commerce Purchases Report

    How to access this Google Analytics 4 dashboard?

    Reports > Monetization > Ecommerce purchases 

    How to read this Google Analytics 4 dashboard?

    Tracking this Google Analytics 4 dashboard will help you answer these questions:

    • Which products have a high cart abandonment?
    • How many products do visitors usually buy?
    • How can I make each visit more profitable?

    Related: 8 Essential Ecommerce Google Analytics Dashboards Recommended by E-commerce Experts

    8. Tech Details Report for Mobile Devices

    Creating an excellent user experience on mobile is a must, and it needs constant monitoring to ensure all pages are mobile-friendly. This Google Analytics 4 dashboard tells you if your website on mobile devices prompted users to take the desired action and gives additional insights, like engagement time and event completions. 

    Tech Details Report for Mobile Devices

    How to access this Google Analytics 4 dashboard?

    Reports > User > Tech > Tech details > Add filter > Device category > Exactly matches match type > Mobile > Apply 

    How to read this Google Analytics 4 dashboard?

    By monitoring this report on Google Analytics 4, you can learn the following:

    • Which devices do your mobile visitors use?
    • Do mobile users complete key actions on your site?
    • How long do mobile users remain engaged on average on your website? 

    Want this dashboard in Databox instead? Grab the free Google Analytics 4 Engagement Overview Dashboard below to measure the overall engagement of your website and app visitors, including mobile. Get insights into how visitors interact with your most important pages, their actions, and more.

    Google Analytics 4 Engagement Overview Dashboard

    Related: A Beginner’s Guide to Mobile Website Optimization

    9. Conversion Report 

    The conversion report in Google Analytics 4 provides you with detailed data on event completions (including purchases) and shares the number of users who completed each event. 

    By applying additional dimensions, you can find out which channels have the best event completion rates, the ages and locations of visitors who completed goals, and what pages drove the most event completions.

    Conversion Report 

    How to access this Google Analytics 4 dashboard?

    Reports > Engagement > Conversions 

    How to read this Google Analytics 4 dashboard?

    Monitoring the conversions report in Google Analytics 4 answers the following questions:

    • Which channels generate the most leads/sales?
    • Which pages generate the most leads/sales?
    • What age groups are most likely to convert?
    • What time of day are users most likely to convert?

    Want this dashboard in Databox instead? Grab the free Google Analytics 4 (Conversion Report: Goals Overview) below to easily track your website’s goal completions and conversion rates.

    Google Analytics 4 (Conversion Report: Goals Overview)

    Related: How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox

    Bonus: 4 Free Google Analytics 4 Dashboards to Grab Right Now

    You’ve seen some examples of Google Analytics 4 dashboards to help you track your website performance, but what if you need more data and tools to fill in the blanks and really understand how you’re doing?

    Databox saves the day and makes Google Analytics 4 reporting easy with our dashboard templates that integrate data from the most popular analytics tools like HubSpot, Shopify, Facebook, etc. We’re sharing four more examples of free Google Analytics 4 dashboards you can start using today.

    Email Marketing Analytics Dashboard

    Is your email marketing strategy effective? If you want to know whether your emails contribute to your marketing goals, use our free email marketing dashboard templates and track metrics like sessions by email by date, landing page sessions from email, signups from emails, and more.

    You’ll be able to answer questions like:

    • How many website visitors did your latest email campaign generate?
    • Which dates are popular for subscriber engagement?
    • Which email campaigns generated the most conversions?

    Video Marketing Analytics Dashboard

    Video marketing campaigns are a must nowadays, and you can easily track how successful yours have been through this Databox Monthly Marketing Performance (HubSpot & GA4) Dashboard. Find out if your video marketing efforts bring you closer to your goals, increase website traffic, and generate leads. 

    This dashboard will provide you with answers to these questions:

    • Which sources bring the highest number of contacts?
    • To which extent you’ve achieved your lead generation goals? 
    • How do the views per session vary over time?
    Databox Monthly Marketing Performance (HubSpot & GA4) Dashboard

    Browse more video marketing dashboards here.

    PPC Analytics Dashboard

    Do you use PPC campaigns to boost your marketing efforts? This PPC Analytics Dashboard Template combines data from Google Analytics 4, Facebook Ads, and Google Ads to give you a comprehensive picture of your ad campaign performance by measuring impressions, CTR, CPC, and other key metrics.

    Through this dashboard, you’ll learn:

    • How does your Facebook Ads CPC compare to your Google Ads CPC?
    • Which Google Ads keywords have the highest CTR?
    • How do your Facebook ad clicks this month compare to last month?
    PPC Analytics Dashboard Template

    Browse more free PPC dashboards here.

    Online Sales Analytics Dashboard

    Running an e-commerce business on Shopify? This Shopify + Fb + GA4: Online Sales Dashboard is the ideal template for tracking everything that matters for your online sales: product performance, conversion rates, and audience.

    Track metrics like total customers, average order value, top products by sales, and more, to answer questions such as:

    • What are your top-performing products?
    • How many people have purchased from your website over a specific time period?
    • How many shopping carts were abandoned?
    Shopify + Fb + GA4: Online Sales Dashboard

    Browse more free e-commerce dashboards here.

    Transition Your Universal Analytics Dashboards to Google Analytics 4 With Ease

    Since Universal Analytics has been sunset and replaced by Google Analytics 4 in July of this year, companies have no other option than to make the transition. And it’s safe to say a great percentage of people are finding this transition complex. 

    What if we tell you there is an easy way to shift from Universal Analytics to Google Analytics 4? 

    If you have an existing Universal Analytics dashboard on Databox that you use or are considering to, you can use Databox’s Databoard Transition Tool to switch your Google Analytics Universal dashboards instantly to display Google Analytics 4 data.

    This tool finds an exact match of the Universal Analytics metrics your dashboard occupies. It works for basic, custom, and calculated metrics. However, in case an exact match is not found, the Universal Analytics metrics will not be transitioned. 

    All you have to do is: 

    • Head over to the Databoards page 
    • Select the Universal Analytics Databoard you’d like to transition 
    • Click on the Transition button 
    • Select the Google Analytics 4 Data Source(s) from the dropdown menu or connect your sources
    • Choose whether you want to keep the existing Databoard and create a new one compatible with GA4 or replace metrics on the existing Databoard 
    • Click Start Transition 
    • Sit back and relax as we replace the metrics for you. You’ll receive an email once the transition is complete 

    The Google Analytics 4 transition couldn’t have been easier! 


    The Only Google Analytics 4 Dashboard Tool You Need

    A clean desk allows you to focus on your tasks and doesn’t distract you from coming up with the best possible solutions for your challenges.

    The same goes for your dashboards and reporting. Why scatter your attention around when you can monitor all important metrics and KPIs in one place instead of jumping from one screen to another 20 times within a single minute?

    A clean, organized overview of your performance helps you identify issues more easily and act promptly. A messy analytics dashboard (or several overcomplicated, overcrowded dashboards) will likely lead to missed opportunities and issues caught too late.

    With marketing reporting software like Databox, you can have access to:

    • A simple, automated reporting process
    • 500+ templates to choose from when you don’t have time to build dashboards from scratch, including multiple Google Analytics 4 dashboards   
    • The possibility to build and customize dashboards to fit your needs
    • Integrations with your favorite analytics tools and the ability to pull data from 100+ sources (Google Analytics 4, HubSpot, Shopify, etc.) for deeper and more actionable insights

    That sounds about right—the best way to streamline your data monitoring and reporting and make time for more meaningful actions that lead to business growth.

    Don’t waste another second, sign up for a forever free account today.

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    Article by
    Saffa Faisal

    Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.

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