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Does using Google Analytics 4 seem like mission impossible to you?
You’re not alone! 70% of marketers we surveyed said they found switching to Google Analytics 4 challenging.
And with more than 200 metrics and dimensions available, digging through Google Analytics 4 can be rather time-consuming and overwhelming.
However, If you do a little digging, you will surely find gold—data you can turn into actionable insights and make your website more successful in driving traffic, engaging visitors, and converting them into leads or customers.
Out of the 300+ dashboard templates we offer at Databox for more than 100 tools, like HubSpot, Google Ads, and Facebook Ads, Google Analytics dashboards are by far the most popular.
We’re sharing the best Google Analytics 4 dashboard templates in this article, along with tips on how to create your own dashboard and track relevant metrics to understand your website performance better.
Jump to the section you’re most interested in:
A Google Analytics 4 dashboard is a collection of visualizations showing your website data in a well-organized and digestible format.
These visualizations display real-time data pulled automatically from your website through charts, tables, maps, scorecards, etc. They give you a quick overview of your KPIs and relevant metrics over a specific period so you can take appropriate action to improve your performance or seize a growth opportunity.
Related: What Is Google Analytics 4 and How Will It Help My Reporting?
Creating a dashboard in Google Analytics 4 differs from what you’d do in Universal Analytics. But it’s still easy, thanks to the software’s intuitive design that also understands the purpose of the dashboard.
To create a dashboard, log in to your GA4 account. On the navigation menu to your left, click on Explore. Over here, you’ll see predesigned Explorations (dashboards) based on techniques like the funnel and path explorations so you can start tracking data right away.
GA4 also offers templates based on use cases (acquisition, conversion, etc.) and industries (eCommerce and gaming).
You can create a dashboard from scratch if you want more control over the metrics and dimensions to monitor. Click on Blank, and you’ll be taken to the software’s editor.
Select the audience segments you want to monitor along with the metrics and dimensions you want to track their behavior. Google Analytics 4 lets you customize your dashboards how you prefer – pick from 6 different visualization styles and change even the granular elements, like the number of rows/columns.
Yes, you can DIY in Google Analytics 4, but what if you would prefer a simpler, easier route? After all, once you learn how it’s done, you still have to choose the right metrics and design your dashboard to answer the important questions your stakeholders have, for example:
Now you can benefit from the experience of Google Analytics experts, who have put together a great Databox template showing all the most important website traffic KPIs. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free!
With this Google Analytics 4 dashboard, you can quickly learn who is visiting your site and details such as:
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your Google Analytics 4 account with Databox.
Step 3: Watch your dashboard populate in seconds.
To access an existing Google Analytics 4 dashboard, head over to the Explore tab. Below the templates, you can see all the explorations you’ve created, including their type, name, owner, last modified, and property.
For sharing the dashboards with colleagues, click on the three vertical dots on the right and then proceed by clicking on Share from the dropdown menu.
To share an exploration, one must have at least the Analyst role in the property. It’s important to note here that any team member having the Viewer role can’t edit the dashboards. For the latter, they must duplicate or copy it.
Related: How to Share Custom Reports, Dashboards, and Template Links in Google Analytics with Others
If creating Google Analytics 4 dashboards seem intimidating to you, you can benefit from the platform’s readymade reports with data already populated. The most you may have to do is add filters to analyze data in detail.
All these reports are available in the ‘Reports’ tab. We’ll be sharing nine popular examples to help you get on top of your website performance tracking.
We’ll also be sharing alternatives to these reports in Databox. The Google Analytics 4 digital dashboards from Databox literally take no time to set up, and unlike GA4’s limited customization, you can add/remove metrics of your liking and modify their appearance.
This Google Analytics 4 report gives you insight into your website visitors: what sources they come from, how engaged they are, and whether they bring in conversions. Thanks to this data, you can identify your most fruitful traffic sources in terms of visitor quality.
How to access this Google Analytics 4 dashboard?
Reports > Acquisition > Traffic acquisition
How to read this Google Analytics 4 dashboard?
Monitoring the traffic from different sources and analyzing user behavior on your website shows the effectiveness of your marketing material. By analyzing the metrics on the traffic acquisition report, you’ll answer the following questions:
Want this dashboard in Databox instead? Grab this free Google Analytics 4 Traffic Growth Dashboard below to get an overall picture of your website’s performance and then you can go on and customize it to match your needs by adding or removing metrics.
Related: 15 Tips for Setting Realistic Website Traffic Goals
While this report is accessible to everyone, busy executives stand to gain the most from this dashboard. It provides them with a snapshot of the metrics that matter; number of new users, users by traffic source, lifetime value, etc.
Reports > Acquisition > Overview
The metrics displayed in this report will help you answer these questions:
Want this dashboard in an Executive dashboard software like Databox instead? Grab the free Google Analytics 4 Acquisition Snapshot Dashboard below and customize it by adding new metrics, colors, and widgets, and share it with members of your executive team.
Related: Executive Reporting: Management Reporting Best Practices & Report Examples
If you want greater context regarding the audience your website is attracting, tracking this Google Analytics 4 report is essential.
With this report, you can view which traffic sources bring in new users, how many users convert, and how long they remain engaged on your website. What makes this report useful is you can add different dimensions to get greater insights, like country, gender, device type, etc.
Reports > Acquisition > User Acquisition
By monitoring the user acquisition report, you will answer these questions:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 Acquisition Overview Dashboard below to get actionable information about people who visit your website and customize the report by adding the metrics that matter to you the most.
The landing page report on Google Analytics 4 displays your best-performing pages in terms of sessions, engagement, goal conversions, and total revenue. By monitoring this dashboard, you can learn which pages are the most effective in driving engagement and which pages need improvement.
Reports > Engagement > Landing page
Track metrics like the number of users, average engagement time per session, and total revenue to answer some burning questions:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 Content Analysis Dashboard below to dive deep into your content’s performance. Don’t forget you can customize the dashboard by adding the metrics that matter to you and removing the ones you don’t need.
Related: Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
SEO is a long-run game, which means you need to revisit your pages regularly to ensure they’re still driving traffic and conversions. The organic search acquisition dashboard allows you to monitor your SEO efforts and learn how well your content is ranking and if it’s bringing quality visitors to your website organically.
Reports > Acquisition > Traffic acquisition > Add filter > Session default channel group > Exactly matches match type > Organic search > Apply
By tracking the metrics on this dashboard, you’ll be able to answer some of these questions:
You can get a more comprehensive and easily adjustable dashboard report in Databox. Simply download this free Google Analytics 4 SEO dashboard to view all of the most relevant metrics and adjust them to your reporting needs, from custom date ranges to scheduled snapshots.
Related: How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients
Are your social media platforms contributing to your brand? With this organic social acquisition dashboard, you can learn which platforms generate the most traffic for your website, where your high-quality visitors come from, and whether they convert.
Reports > Acquisition > Traffic acquisition > Add filter > Session default channel group > Exactly matches match type > Organic social > Apply
Monitoring metrics like user acquisition from social, traffic from social sources, and conversions from social platforms will answer:
Just like the organic search acquisition report, this dashboard requires you to manually add dimensions to get the most insights. You’re better off grabbing the free Social Media Dashboard to easily measure the actions users take after clicking through to your website from social media and redirect your efforts toward your most valuable source.
Related: 50+ Social Media Statistics That Will Take Your Marketing Campaign to the Next Level
To optimize your e-commerce marketing strategy, you need to learn about your customers’ purchasing habits and interests. The e-commerce purchases report examines the revenue by product item, popular items, and abandoned products. Monitoring this report will help you execute relevant strategies to increase purchases.
For instance, if you notice a substantial number of abandoned carts, you can trigger an email sequence reminding visitors of their carts and offering them discounts to prompt purchases.
Reports > Monetization > Ecommerce purchases
Tracking this Google Analytics 4 dashboard will help you answer these questions:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 Product Revenue Dashboard below to easily track which devices drive most of your purchases and see a streamlined overview of your most relevant metrics customized to your needs.
Related: 8 Essential Ecommerce Google Analytics Dashboards Recommended by E-commerce Experts
Creating an excellent user experience on mobile is a must, and it needs constant monitoring to ensure all pages are mobile-friendly. This Google Analytics 4 dashboard tells you if your website on mobile devices prompted users to take the desired action and gives additional insights, like engagement time and event completions.
Reports > User > Tech > Tech details > Add filter > Device category > Exactly matches match type > Mobile > Apply
By monitoring this report on Google Analytics 4, you can learn the following:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 Engagement Overview Dashboard below to measure the overall engagement of your website and app visitors, including mobile. Get insights into how visitors interact with your most important pages, their actions, and more.
Related: A Beginner’s Guide to Mobile Website Optimization
The conversion report in Google Analytics 4 provides you with detailed data on event completions (including purchases) and shares the number of users who completed each event.
By applying additional dimensions, you can find out which channels have the best event completion rates, the ages and locations of visitors who completed goals, and what pages drove the most event completions.
Reports > Engagement > Conversions
Monitoring the conversions report in Google Analytics 4 answers the following questions:
Want this dashboard in Databox instead? Grab the free Google Analytics 4 (Conversion Report: Goals Overview) below to easily track your website’s goal completions and conversion rates.
Related: How to Improve Your Business Bottom Line By Setting Goals and Alerts in Databox
You’ve seen some examples of Google Analytics 4 dashboards to help you track your website performance, but what if you need more data and tools to fill in the blanks and really understand how you’re doing?
Databox saves the day and makes Google Analytics 4 reporting easy with our dashboard templates that integrate data from the most popular analytics tools like HubSpot, Shopify, Facebook, etc. We’re sharing four more examples of free Google Analytics 4 dashboards you can start using today.
Is your email marketing strategy effective? If you want to know whether your emails contribute to your marketing goals, download this Google Analytics 4 (Email Traffic Overview) Dashboard and track metrics like sessions by email by date, landing page sessions from email, signups from emails, and more.
You’ll be able to answer questions like:
Browse more email marketing dashboards here.
Video marketing campaigns are a must nowadays, and you can easily track how successful yours have been through this Databox Monthly Marketing Performance (HubSpot & GA4) Dashboard. Find out if your video marketing efforts bring you closer to your goals, increase website traffic, and generate leads.
This dashboard will provide you with answers to these questions:
Browse more video marketing dashboards here.
Do you use PPC campaigns to boost your marketing efforts? This PPC Analytics Dashboard Template combines data from Google Analytics 4, Facebook Ads, and Google Ads to give you a comprehensive picture of your ad campaign performance by measuring impressions, CTR, CPC, and other key metrics.
Through this dashboard, you’ll learn:
Browse more free PPC dashboards here.
Running an e-commerce business on Shopify? This Shopify + Fb + GA4: Online Sales Dashboard is the ideal template for tracking everything that matters for your online sales: product performance, conversion rates, and audience.
Track metrics like total customers, average order value, top products by sales, and more, to answer questions such as:
Browse more free e-commerce dashboards here.
Since Universal Analytics has been sunset and replaced by Google Analytics 4 in July of this year, companies have no other option than to make the transition. And it’s safe to say a great percentage of people are finding this transition complex.
What if we tell you there is an easy way to shift from Universal Analytics to Google Analytics 4?
If you have an existing Universal Analytics dashboard on Databox that you use or are considering to, you can use Databox’s Databoard Transition Tool to switch your Google Analytics Universal dashboards instantly to display Google Analytics 4 data.
This tool finds an exact match of the Universal Analytics metrics your dashboard occupies. It works for basic, custom, and calculated metrics. However, in case an exact match is not found, the Universal Analytics metrics will not be transitioned.
All you have to do is:
The Google Analytics 4 transition couldn’t have been easier!
A clean desk allows you to focus on your tasks and doesn’t distract you from coming up with the best possible solutions for your challenges.
The same goes for your dashboards and reporting. Why scatter your attention around when you can monitor all important metrics and KPIs in one place instead of jumping from one screen to another 20 times within a single minute?
A clean, organized overview of your performance helps you identify issues more easily and act promptly. A messy analytics dashboard (or several overcomplicated, overcrowded dashboards) will likely lead to missed opportunities and issues caught too late.
With marketing reporting software like Databox, you can have access to:
That sounds about right—the best way to streamline your data monitoring and reporting and make time for more meaningful actions that lead to business growth.
Don’t waste another second, sign up for a forever free account today.
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