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Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

With Databox you can track all your metrics from various data sources in one place.

Conversions 500 Start tracking this metric
  • About
  • Tech details

What Is a Conversion

Conversions represent the number of users who have taken a desired action on a website or within a specific marketing campaign.
Each business defines what it will count as a conversion and this can include making a purchase, filling out a form, signing up for a newsletter, downloading an app, or similar.

How to Calculate Conversions

The pre-step to calculating conversions is determining a conversion goal – the specific action that you’ll consider a conversion.

Once you have that, you can calculate your conversion rate following this formula:

Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100

For example, if you ran a lead gen campaign and you had 50 signups from 1,000 visitors, the conversion rate would be 5%.

What Is a Good Number of Conversions

Depending on your industry, business model, marketing objectives, and the specific conversion action you’re measuring, the concept of a “good” number of conversions can vary widely.

That said, we pulled out some benchmark data from our product that you can use to compare your performance on different networks:

Again, if you’re numbers aren’t in line with this benchmark, it’s not a reason to panic. There can be large fluctuations between business models, campaigns, and the types of conversions.

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Improve Conversions

Your conversions are a direct indicator of your campaign’s performance, which means they should be at the top of a business’s “metrics to optimize” list.
Now, while there aren’t any magic bullets when it comes to increasing conversions, swiping what top-tier marketers are doing comes close enough.

We talked to hundreds of leading marketers in different industries and here are some of their go-to tactics for improving conversions:

  • Duct tape holes in your sales funnel: To improve your main point of conversions, you should take one step back in your funnel and see if there are any leaks you should duct tape. Even if you have the most persuasive page with your main conversion event, it won’t be of much use if you can’t generate traffic to it, so make sure you optimize your entire sales funnel.
  • Put together an “optimization squad”: Websites are usually a mixed effort of multiple teams – brand strategists, SEO specialists, product marketers, and other roles. Because of this, it might be a good idea to put together an “optimization squad” – a team comprised of all key roles that will work exclusively on optimizing the website’s conversion rate.
  • Don’t ask for too much on form submissions: Big, lengthy form submissions can seem scary to first-time visitors. If you notice your conversion rate is a bit off, try simplifying the submission form and testing the most basic one with only a name and email address requested.

More resources to help you improve:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversions using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversions on the Performance screen
  6. 6
    Get Conversions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversions
Google Analytics 4 integration with Databox Track Conversions from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Conversions included in Dashboard Templates 1

  • Live view

    Google Analytics 4 KPI Dashboard

    Focus in on the metrics that matter from your Google Analytics 4 account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.

    Google Analytics 4

Google Analytics 4 Conversions included in Report Templates 1

  • Details

    Google Analytics 4 Report Template

    Use this Google Analytics 4 report to analyze and share insights into website engagement, audience behavior, and content marketing efforts.

    Google Analytics 4

Basics

  • Description
    Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.
  • Category
    Website Analytics
  • Subcategory
    Conversions
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

Questions? We've got answers.

  • What affects your conversion rate?

    Your conversion rate is based on the efficiency of multiple elements on your website or campaign, and the way they function with one another.

    Some of the main factors include website design, user experience, CTA button, landing page messaging, website load time, brand credibility, value proposition, and more.  

  • Why are conversion metrics important?

    The number of conversions you get is one of the best indicators of how effective your marketing efforts are. It shows you the percentage of visitors that take the desired action, which ultimately determines the success of your business goals.

  • What is the best way to track your conversion rate?

    The best way to track your conversion rate is by using a business analytics platform like Databox.

    Relying on manual reporting and data analytics from native tools isn’t enough to get the full picture of your performance.

    With Databox, you can stay on top of your conversions in real time and all the related metrics that influence it. In a matter of minutes, you can create comprehensive dashboards that showcase all of your key performance points. 

     

Track all of your key business metrics from one screen

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