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Google Analytics 4 Conversions

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

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Conversions 500

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Tech details

What Is a Conversion

Conversions represent the number of users who have taken a desired action on a website or within a specific marketing campaign.
Each business defines what it will count as a conversion and this can include making a purchase, filling out a form, signing up for a newsletter, downloading an app, or similar.

How to Calculate Conversions

The pre-step to calculating conversions is determining a conversion goal – the specific action that you’ll consider a conversion.

Once you have that, you can calculate your conversion rate following this formula:

Conversion Rate = (Number of Conversions / Total Number of Visitors) * 100

For example, if you ran a lead gen campaign and you had 50 signups from 1,000 visitors, the conversion rate would be 5%.

What Is a Good Number of Conversions

Depending on your industry, business model, marketing objectives, and the specific conversion action you’re measuring, the concept of a “good” number of conversions can vary widely.

That said, we pulled out some benchmark data from our product that you can use to compare your performance on different networks:

A good number of conversions for Google Ads is between 100 and 200 a month, with the top quartile getting 1.67k conversions a month, according to Google Ads Benchmarks for All Companies.
A good number of conversions for LinkedIn Ads is between 10 and 60, with the top quartile getting 200 a month, according to LinkedIn Ads Benchmarks for All Companies.
A good number of conversions for Microsoft Advertising is around 30, with the top quartile getting 80 a month, according to Microsoft Advertising Benchmarks for All Companies.
A good number of conversions for Google Analytics 4 is around 500 a month, while the top quartile gets more than 5.5k a month, according to Google Analytics 4 (GA4) Benchmarks for All Companies.

Again, if you’re numbers aren’t in line with this benchmark, it’s not a reason to panic. There can be large fluctuations between business models, campaigns, and the types of conversions.

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Improve Conversions

Your conversions are a direct indicator of your campaign’s performance, which means they should be at the top of a business’s “metrics to optimize” list.
Now, while there aren’t any magic bullets when it comes to increasing conversions, swiping what top-tier marketers are doing comes close enough.

We talked to hundreds of leading marketers in different industries and here are some of their go-to tactics for improving conversions:

Duct tape holes in your sales funnel: To improve your main point of conversions, you should take one step back in your funnel and see if there are any leaks you should duct tape. Even if you have the most persuasive page with your main conversion event, it won’t be of much use if you can’t generate traffic to it, so make sure you optimize your entire sales funnel.
Put together an “optimization squad”: Websites are usually a mixed effort of multiple teams – brand strategists, SEO specialists, product marketers, and other roles. Because of this, it might be a good idea to put together an “optimization squad” – a team comprised of all key roles that will work exclusively on optimizing the website’s conversion rate.
Don’t ask for too much on form submissions: Big, lengthy form submissions can seem scary to first-time visitors. If you notice your conversion rate is a bit off, try simplifying the submission form and testing the most basic one with only a name and email address requested.

More resources to help you improve:

This metric has one or more equivalents:

Conversions

All Conversions

Conversions

Converted Leads

Conversions

Conversion

Real-time Conversions

Converted Customers

Goal Conversions

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.
Pie Chart

Used to illustrate numerical proportions through the size of the slices.
Bar and Line Chart

Used to show comparisons between values.

How to track Conversions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversions using Databox, follow these steps:

1
Connect Google Analytics 4 that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Conversions on the Performance screen
6
Get Conversions performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Conversions

Goals

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