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HubSpot Marketing New Contacts (w/o Offline Source)

The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.

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New Contacts (w/o Offline Source) 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "New Contacts (w/o Offline Source)"?
The New Contacts (w/o Offline Source) metric in HubSpot shows the number of new contacts that were acquired through online channels such as website visits, online forms, or social media without any offline source attribution. It excludes contacts that were imported, manually created, or associated with an offline source like events or referrals. This metric helps businesses measure the success of their online lead generation efforts and identify the most effective channels for acquiring new contacts.
Example: A company's marketing team noticed an increase in website traffic but was unsure if it was generating new leads. They track the New Contacts (w/o Offline Source) metric to determine how many new contacts were created via their website during the same period.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New Contacts (w/o Offline Source) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New Contacts (w/o Offline Source) using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New Contacts (w/o Offline Source) on the Performance screen
  6. 6
    Get New Contacts (w/o Offline Source) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New Contacts (w/o Offline Source)
HubSpot Marketing integration with Databox Track New Contacts (w/o Offline Source) from HubSpot Marketing in Databox GET STARTED

HubSpot Marketing New Contacts (w/o Offline Source) included in Dashboard Templates 1

  • Live view

    HubSpot Annual Inbound Performance

    This dashboard gives an overview of the annual metrics from your HubSpot account, including sales, email, traffic and contacts.

    HubSpot CRM HubSpot Marketing

HubSpot Marketing New Contacts (w/o Offline Source) included in Report Templates 1

  • Details

    HubSpot Marketing Performance Report

    Use this HubSpot Marketing report to share insights into important metrics like MQL growth, new contacts, landing page performance, and more.

    HubSpot Marketing

Basics

  • Description
    The New Contacts (w/o Offline Source) metric in Hubspot measures the number of new contacts acquired through online sources, such as website visits, social media, or email marketing campaigns, excluding any offline sources such as trade shows or direct mail.
  • Category
    Marketing
  • Subcategory
    Contacts
  • Date Added
    2015-07-09
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.hubapi.com/analytics/v2/reports/sources/{time_period1}/{time_period2}

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