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Facebook Ads Leads

Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.

With Databox you can track all your metrics from various data sources in one place.

Leads 56 Start tracking this metric
  • About
  • Tech details

What are Leads?

Leads refers to a metric used in marketing to track potential prospects and evaluate the efficiency of your company’s lead generation efforts.

In simple terms, a lead is an individual or organization that has shown interest in a product or service that a business offers.

They can show interest in a variety of ways, such as filling out a form on a website, subscribing to a newsletter, or attending a webinar.

How to Calculate Leads

The exact method of calculating leads will depend on your specific business and the lead generation channels you use.

You need to define clear criteria for what constitutes a lead and establish consistent tracking mechanisms to measure your leads metric accurately.

Here are a few common approaches:

  • Lead capture forms: Each form submission represents a lead. You can track this data using analytics tools like Google Analytics or marketing automation platforms.
  • Email subscriptions: If you have a newsletter, you can calculate leads by counting the number of new email subscribers over a specific time period.
  • Event registrations: If you organize webinars, conferences, or other events, you can calculate leads by tracking the number of event registrations.

What Is a Good Number of Leads?

A good number of leads for a business to generate can vary widely depending on factors such as the industry, business model, target market, and specific goals.

That said, we pulled out some useful benchmarks from our product that might be helpful in assessing your lead generation efforts.

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Generate More Leads

To generate more leads for your business, you need to develop a targeted and strategic approach to your lead generation efforts.

And one of the best ways to move the needle is to get insight into what the leading experts in the industry are doing.

We talked to hundreds of marketers and pinpointed some of the main practices they use to generate more leads

  • Utilize content upgrades: If you run a business blog, you can offer specific lead magnets (or other forms of content upgrades) related to the blog post the user is reading. The idea is to offer something related to the topic that will provide even more value
  • Use social media to find people who are asking questions and answer them: Platforms like Twitter let you set up alerts for certain keywords, which you can use to scout for user questions in your niche and answer them. This positions you as an authority on the subject, and they’re likely to turn to your brand in the future in case they need further assistance.
  • Find a gap in existing content: While this might seem like common sense, the reality is that many brands create content around the same old topics everyone else in the industry covers. Look for unique content ideas that niche audiences haven’t seen before.
  • Create fun challenges: If you have a solid amount of followers on social media, creating a fun challenge every now and then can be an amazing way to generate new leads. For example, this can be a short pop quiz where the winner gets a huge discount for one of your products or services.

More resources to help you improve:

This metric has one or more equivalents:
LinkedIn Ads integration with Databox Leads
CallRail integration with Databox Leads
Intercom integration with Databox Leads
SharpSpring integration with Databox Leads (Campaign insights)
Marketo integration with Databox Number of Leads

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Leads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Leads using Databox, follow these steps:

  1. 1
    Connect Facebook Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Leads on the Performance screen
  6. 6
    Get Leads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Leads
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Facebook Ads integration with Databox Track Leads from Facebook Ads in Databox GET STARTED

Basics

  • Description
    Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
  • Category
    Advertising
  • Subcategory
    Leads
  • Date Added
    2017-06-12
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{adAccountId}/insights

Questions? We've got answers.

  • How do you classify leads?

    There are several ways you can classify leads, but the most common approach is based on their level of interest, engagement, and potential to convert into customers.

    Here’s a quick breakdown:

    • Cold Leads: Cold leads are individuals or businesses who have shown minimal in your products. They require more effort to nurture and convert.
    • Warm Leads: Warm leads are prospects that have shown some level of interest or engagement with your business. They are more receptive to further engagement.
    • Marketing-Qualified Leads (MQLs): MQLs are leads that have been identified as meeting certain marketing criteria, indicating a higher probability of conversion.
    • Sales-Qualified Leads (SQLs): SQLs are leads that have been evaluated and deemed ready for direct engagement by the sales team. SQLs are typically prioritized for immediate sales outreach.
    • Hot Leads: Hot leads are prospects who have demonstrated a high intent to purchase. They require immediate attention and are often in the final stages of the sales funnel.

  • How do you qualify leads?

    Qualifying leads means evaluating their potential to become customers.

    Here are common steps and criteria to qualify leads:

    • Define your Ideal customer profile: Consider factors such as industry, company size, job title, location, and any other relevant information. This profile serves as a benchmark for qualifying leads.
    • Lead scoring: Implement a lead scoring system to assign points to leads based on their characteristics. Assign higher scores to leads that closely match your ideal customer profile or exhibit behaviors that indicate a strong interest to purchase.
    • BANT Criteria: BANT is a common framework for lead qualification and it stands for Budget, Authority, Need, and Timing. Assess whether the lead has the budget to make a purchase, the authority to make a buying decision, a clear need for your product, and a timeframe for implementation. 

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