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Instagram Business Followers / Following Rate

The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.

With Databox you can track all your metrics from various data sources in one place.

Followers / Following Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Followers / Following Rate"?
The Followers/Following Rate measures the ratio of followers to following on Instagram. It is an important metric because it indicates how influential an account is. A higher ratio signifies that an account has a larger following compared to their following, which is seen as more favorable. A lower ratio indicates the opposite, which may not be as attractive to brands or potential followers. However, the metric should not be the sole determining factor of an account's influence, as engagement and content quality also play a significant role.
Example: A fashion brand noticed a decrease in their Followers/Following rate. After analyzing their content strategy, they discovered they had been posting too many product shots and not enough lifestyle content. They adjusted their strategy and saw an improvement in their F/F rate and higher engagement from their audience.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Followers / Following Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Followers / Following Rate using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Followers / Following Rate on the Performance screen
  6. 6
    Get Followers / Following Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Followers / Following Rate
Instagram Business integration with Databox Track Followers / Following Rate from Instagram Business in Databox GET STARTED

Instagram Business Followers / Following Rate included in Dashboard Templates 1

  • Live view

    Instagram Business Audience Overview

    This template will give you insights about your audience and followers growth. It will help you to understand your user base and drive ideas about post strategies.

    Instagram Business

Instagram Business Followers / Following Rate included in Report Templates 1

  • Details

    Instagram Advanced Report Template

    Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.

    Instagram Business

Basics

  • Description
    The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
  • Category
    Social Media
  • Subcategory
    Followers
  • Date Added
    2018-05-06
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{accountId}

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