The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Followers using Databox, follow these steps:
This template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has a ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
More information on this is available here.
The Total Followers by Age Group metric shows the distribution of a business's Instagram followers across different age ranges, helping to understand the demographic makeup of the audience.
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
The New Following metric measures the number of accounts that started following your business within the last week.
The New Posts metric on Instagram measures the number of posts a business account has published within a specific time frame. It indicates how frequently a business is posting new content on their Instagram feed.
Impressions refer to the total number of times a post, story or ad has been seen by users on Instagram. This metric doesn't account for unique users and therefore the same user seeing the same post multiple times will count towards multiple impressions.
The Profile Visits metric on Instagram refers to the number of times that users have visited your Instagram profile. It helps you understand how often people are curious about your business and want to learn more.
The Text Message Clicks metric measures the number of times users clicked on the "text" button to send a private message to the business through Instagram Direct.