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Instagram Business Total Followers

The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.

With Databox you can track all your metrics from various data sources in one place.

Total Followers 2.190,879 Start tracking this metric
  • About
  • Tech details
  • Notes
What is "Total Followers"?
The Total Followers metric on Instagram represents the number of unique users who have chosen to follow your business account. This metric is an important measure of the size of your audience and the reach potential of your content. It can also be used to track the overall growth of your account over time and assess the effectiveness of your marketing efforts in attracting new followers. However, it's important to remember that the quality of your followers also matters, as engaged and interested followers can have a greater impact on your business than a large but disinterested following.
Example: A fitness influencer uses the Total Followers metric to track the growth of their audience over time and identify when they hit certain milestones, such as 10K or 100K followers, to celebrate and reward their followers with exclusive content or giveaways.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Total Followers in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Followers using Databox, follow these steps:

  1. 1
    Connect Instagram Business that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Followers on the Performance screen
  6. 6
    Get Total Followers performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Followers
Instagram Business integration with Databox Track Total Followers from Instagram Business in Databox GET STARTED

Instagram Business Total Followers included in Dashboard Templates 1

  • Live view

    Social Networks (Growth & Engagement)

    The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..

    LinkedIn Company Pages X (Twitter) Instagram Business Facebook Pages

Instagram Business Total Followers included in Report Templates 1

  • Details

    Instagram Advanced Report Template

    Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.

    Instagram Business

Basics

  • Description
    The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
  • Category
    Social Media
  • Subcategory
    Followers
  • Date Added
    2018-05-06
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{accountId}
  • The values for dimensional ‘Followers’ metrics from Instagram Business do not match the value of ‘Total Followers’ metric in Databox

    The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.

    For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has a ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.

    More information on this is available here.

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