Instagram Business
Total Followers The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
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Used to show a simple Metric or to draw attention to one key number.
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Performance ScreenThe Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
Use this Instagram Business advanced report to share high-level and in-depth metrics of your Instagram performance. Present key insights like Impressions, Reach, Followers, and more.
The metric ‘Total Followers’ provides values reflecting the overall Instagram following. The values for Dimensional metrics like ‘Followers by Country’, ‘Followers by Age’, and ‘Followers by Gender’ may not be an exact match to the ‘Total Followers’ count, as Instagram allows its users to hide their personal data. The metric values for the Dimensional metrics would therefore only show the followers whose personal data is accessible.
For example – some Instagram users either do not have a Gender selected or may have a privacy setting set to hide their Gender or other personal data. If a user does not want to share their gender or age with Instagram, they will not be counted in the given metrics (‘Followers by Age’, ‘Followers by Gender’) at all. If a user shares their gender or age with Instagram, but privacy settings conceal this data (e.g. Female, Male) or the user has a ‘Custom’ option selected, they will be counted under the ‘Not specified’ dimension.
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TikTok Ads
Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
TikTok Ads
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
Instagram Business
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
Instagram Business
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
Instagram Business
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
Mailchimp
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
LinkedIn Company Pages
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
LinkedIn Company Pages
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
SEMrush
SEMrush Site Audit Score is a comprehensive metric that evaluates the technical health of a website and assigns a score out of 100, indicating critical issues, warnings, and recommendations for improvement.
SEMrush
Keywords in TOP 20 is a SEMrush metric that shows the number of keywords a website ranks for in the top 20 search engine results pages. It helps gauge a website's search visibility and SEO performance.
SEMrush
Keywords in Top 100 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 100 search engine results pages (SERPs). It helps to evaluate the domain's or URL's visibility and track SEO performance.
SEMrush
Domain Organic Traffic is a SEMrush metric that measures the amount of traffic a website receives from organic search, excluding paid search. It helps to analyze the website's overall SEO performance and identify opportunities for improvement.
SEMrush
Authority Score is SEMrush's domain-level metric that predicts a website's ability to rank in search engines based on backlink strength, quality, and quantity.
SEMrush
Backlinks refers to the number of links pointing to a website from other external sites. It is an important SEO metric that can impact search engine rankings and website authority. SEMrush offers various backlink metrics, including referring domains, backlink types, and the authority of referring domains.
YouTube
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
X (Twitter)
The tweets metric represents the number of times a user creates or publishes a tweet on Twitter. It indicates the level of activity and engagement of a user on the platform.
X (Twitter)
Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account's reach and influence on the platform.
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