LinkedIn Company Pages
Followers Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
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Followers refer to the number of individuals or accounts that have chosen to subscribe to and receive updates from a particular profile.
In simpler terms, followers are the audience that is interested in the content that a specific account shares.
This metric is generally associated with various social media platforms like Twitter, Facebook, Instagram, YouTube, and others, where users can follow accounts to stay informed about their latest posts, activities, and updates.
A larger following means more people are exposed to their brand’s content, which can lead to increased engagement, brand visibility, and potential opportunities for collaboration or monetization.
The definition of a “good” number of followers depends on the context and the goals of the business that’s using the account. Other factors also include the actual content, captions, design, marketing efforts, and more.
Different platforms and industries have varying benchmarks for what is considered a substantial following.
For example, in terms of industries, fashion and beauty influencers may have anywhere from 10,000 to several hundred thousand followers on platforms like Instagram and YouTube. Top influencers can have millions of followers.
This high number of followers can also be seen in industries like health and fitness, technology, gaming, travel, and entrepreneurship.
As for followers on specific platforms, we pulled out some benchmarks from our Benchmark Group product that you may find useful:
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
While getting more followers on your social accounts doesn’t necessarily equal more revenue, it does mean that you’ll have more eyeballs on your products and more top-of-the-funnel prospects.
How you later choose to monetize followers and lead them further down the funnel is a whole other story.
Below, you can find some interesting strategies on how to grow your follower base that can be used on almost all of the popular platforms:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Followers using Databox, follow these steps:
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Performance ScreenThis template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance:
– A user may list more than one location in their profile.
– They might hold multiple job positions simultaneously.
– They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
TikTok Ads
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
Ahrefs
Backlinks is a metric that refers to the number of external websites linking to a particular webpage. It is used to measure the authority and credibility of a website, and is a key factor in determining its search engine ranking.
SEMrush
The Average Position metric in SEMrush measures the typical rank of a website's organic search results for targeted keywords over a certain period.
SEMrush
The Notices metric in SEMrush is a count of the number of website issues detected by SEMrush Site Audit tool that require attention but are not as critical as errors or warnings.
SEMrush
Pages Crawled metric in SEMrush represents the number of pages on a website that were crawled by the SEMrush bot during a specific time period. This metric gives an indication of the size and structure of a website, and helps to identify any crawling issues.
SEMrush
Keywords in TOP 3 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 3 search engine results pages. It indicates a site's visibility and potential traffic from high-ranking and relevant search queries.
SEMrush
Keywords in TOP 20 is a SEMrush metric that shows the number of keywords a website ranks for in the top 20 search engine results pages. It helps gauge a website's search visibility and SEO performance.
SEMrush
Keywords in Top 100 is a SEMrush metric that shows the number of keywords for which a domain or URL ranks in the top 100 search engine results pages (SERPs). It helps to evaluate the domain's or URL's visibility and track SEO performance.
SEMrush
Domain Organic Keywords is a metric that shows the total number of organic keywords that a domain or website is ranking for in Google search results. It is an important indicator of a website's SEO performance and traffic potential.
SEMrush
Domain Organic Traffic is a SEMrush metric that measures the amount of traffic a website receives from organic search, excluding paid search. It helps to analyze the website's overall SEO performance and identify opportunities for improvement.
SEMrush
Backlinks refers to the number of links pointing to a website from other external sites. It is an important SEO metric that can impact search engine rankings and website authority. SEMrush offers various backlink metrics, including referring domains, backlink types, and the authority of referring domains.
Instagram Business
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
Instagram Business
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
Instagram Business
The Followers / Following Rate is a metric that measures the ratio of a user's followers to the number of accounts they follow. It can indicate the level of engagement and influence a user has on the platform.
Instagram Business
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
YouTube
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
Mailchimp
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
HubSpot Marketing
The Blog Subscribers metric in Hubspot refers to the number of individuals who have opted-in to receive email notifications whenever a new blog post is published on your website. It is a key indicator of the level of interest and engagement your blog is generating among your audience.
LinkedIn Company Pages
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
X (Twitter)
The tweets metric represents the number of times a user creates or publishes a tweet on Twitter. It indicates the level of activity and engagement of a user on the platform.
X (Twitter)
Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account's reach and influence on the platform.
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