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Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.

With Databox you can track all your metrics from various data sources in one place.

Followers 2,000 Start tracking this metric
  • About
  • Tech details

What Are Followers

Followers refer to the number of individuals or accounts that have chosen to subscribe to and receive updates from a particular profile.

In simpler terms, followers are the audience that is interested in the content that a specific account shares.

This metric is generally associated with various social media platforms like Twitter, Facebook, Instagram, YouTube, and others, where users can follow accounts to stay informed about their latest posts, activities, and updates.

A larger following means more people are exposed to their brand’s content, which can lead to increased engagement, brand visibility, and potential opportunities for collaboration or monetization.

What Is a Good Number of Followers

The definition of a “good” number of followers depends on the context and the goals of the business that’s using the account. Other factors also include the actual content, captions, design, marketing efforts, and more.

Different platforms and industries have varying benchmarks for what is considered a substantial following.

For example, in terms of industries, fashion and beauty influencers may have anywhere from 10,000 to several hundred thousand followers on platforms like Instagram and YouTube. Top influencers can have millions of followers.

This high number of followers can also be seen in industries like health and fitness, technology, gaming, travel, and entrepreneurship.

As for followers on specific platforms, we pulled out some benchmarks from our Benchmark Group product that you may find useful:

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Get More Followers

While getting more followers on your social accounts doesn’t necessarily equal more revenue, it does mean that you’ll have more eyeballs on your products and more top-of-the-funnel prospects.

How you later choose to monetize followers and lead them further down the funnel is a whole other story.

Below, you can find some interesting strategies on how to grow your follower base that can be used on almost all of the popular platforms:

  • Cross-promote with other influencers or businesses: Collaborating with other influencers or businesses in your niche to cross-promote each other’s content is a great way to grow your user base. This exposes your profile to a new audience that has already shown interest in similar niche topics. For example, if your business focuses mainly on fitness topics but doesn’t dabble that much in nutrition, you can find popular nutrition influencers to cross-promote each other.
  • Start creating captivating reels: For the last year or so, reels and short videos have been all the rage on social media accounts. But surprisingly, many business owners still haven’t gotten around to building them. The thing is, you don’t even need to show your face to get followers off of reels, but you do need to hire someone who knows how to conceptualize and create viral short videos if you don’t.
  • Don’t always be neutral: While you might find it a bit frightening to take a stance on certain topics on social media, this can actually bring you closer to not only followers, but followers who share the same values and are more likely to become customers because of those values. This doesn’t mean you should post controversial and polarizing content 24/7, but showing your stance on certain important issues every now and then can go a long way.

More resources to help you improve:

This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

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    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

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    Bar and Line Chart

    Used to show comparisons between values.

How to track Followers in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Followers using Databox, follow these steps:

  1. 1
    Connect LinkedIn Company Pages that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Followers on the Performance screen
  6. 6
    Get Followers performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Followers
LinkedIn Company Pages integration with Databox Track Followers from LinkedIn Company Pages in Databox GET STARTED

LinkedIn Company Pages Followers included in Dashboard Templates 3

  • Live view

    LinkedIn Page Demographics Overview

    Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.

    LinkedIn Company Pages
  • Live view

    Social Networks (Growth & Engagement)

    The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..

    LinkedIn Company Pages X (Twitter) Instagram Business Facebook Pages
  • Live view

    Social Media Overview

    Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview

    X (Twitter) YouTube LinkedIn Company Pages Instagram Business Facebook Pages

LinkedIn Company Pages Followers included in Report Templates 2

  • Details

    LinkedIn Pages Advanced Report Template

    Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.

    LinkedIn Company Pages
  • Details

    Organic Social Report Template

    Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.

    LinkedIn Company Pages Instagram Business Facebook Pages

Basics

  • Description
    Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
  • Category
    Social Media
  • Subcategory
    Followers
  • Date Added
    2017-01-16
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    https://api.linkedin.com/rest/networkSizes/{organization}

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