Total number of Acquired Followers. No historical data is available from before the initial connection.
With Databox you can track all your metrics from various data sources in one place.
Followers refer to the number of individuals or accounts that have chosen to subscribe to and receive updates from a particular profile.
In simpler terms, followers are the audience that is interested in the content that a specific account shares.
This metric is generally associated with various social media platforms like Twitter, Facebook, Instagram, YouTube, and others, where users can follow accounts to stay informed about their latest posts, activities, and updates.
A larger following means more people are exposed to their brand’s content, which can lead to increased engagement, brand visibility, and potential opportunities for collaboration or monetization.
The definition of a “good” number of followers depends on the context and the goals of the business that’s using the account. Other factors also include the actual content, captions, design, marketing efforts, and more.
Different platforms and industries have varying benchmarks for what is considered a substantial following.
For example, in terms of industries, fashion and beauty influencers may have anywhere from 10,000 to several hundred thousand followers on platforms like Instagram and YouTube. Top influencers can have millions of followers.
This high number of followers can also be seen in industries like health and fitness, technology, gaming, travel, and entrepreneurship.
As for followers on specific platforms, we pulled out some benchmarks from our Benchmark Group product that you may find useful:
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
While getting more followers on your social accounts doesn’t necessarily equal more revenue, it does mean that you’ll have more eyeballs on your products and more top-of-the-funnel prospects.
How you later choose to monetize followers and lead them further down the funnel is a whole other story.
Below, you can find some interesting strategies on how to grow your follower base that can be used on almost all of the popular platforms:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Followers using Databox, follow these steps:
This template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
Total number of times each Update is shown to LinkedIn members. No historical data is available from before the initial connection.
Total number of times each Update is shown to unique LinkedIn members. No historical data is available from before the initial connection.
Total number of times People have Liked each Update. No historical data is available from before the initial connection.
Total number of Updates. No historical data is available from before the initial connection.
Number of Updates during a specified Date Range.
Number of Updates during spefified Date Range split up by Update Title. No historical data is available from before the initial connection.
Number of times each Update is shown Organic to LinkedIn members during the specified Date Range.
Number of times People have Organic Liked each Update during the specified Date Range.