LinkedIn Company Pages
Total Engagements Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
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Performance ScreenUse this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
Microsoft Advertising
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
Facebook Ads
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
Facebook Ads
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
Facebook Ads
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Facebook Ads
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
Facebook Ads
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Google Analytics 4
Total Revenue is a key performance indicator that measures the overall amount of money generated by sales of products or services over a specific period of time.
Instagram Business
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
Instagram Business
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
Instagram Business
The Posts metric on Instagram refers to the total number of posts made on an Instagram profile, including photos, videos, and carousel posts. This metric can be helpful in measuring the level of activity and engagement on a profile over time.
SEMrush
Relative Visibility is a SEMrush metric that measures a website's visibility compared to its competitors in the same market, based on organic search results and the keywords they rank for.
SEMrush
Estimated Traffic is a metric in SEMrush that shows the estimated monthly search traffic that a particular domain, subdomain, or URL receives from Google's organic search results.
SEMrush
SEMrush Site Audit Score is a comprehensive metric that evaluates the technical health of a website and assigns a score out of 100, indicating critical issues, warnings, and recommendations for improvement.
SEMrush
Domain Organic Keywords is a metric that shows the total number of organic keywords that a domain or website is ranking for in Google search results. It is an important indicator of a website's SEO performance and traffic potential.
SEMrush
Domain Organic Traffic is a SEMrush metric that measures the amount of traffic a website receives from organic search, excluding paid search. It helps to analyze the website's overall SEO performance and identify opportunities for improvement.
YouTube
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
LinkedIn Company Pages
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
X (Twitter)
The tweets metric represents the number of times a user creates or publishes a tweet on Twitter. It indicates the level of activity and engagement of a user on the platform.
X (Twitter)
Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account's reach and influence on the platform.
X (Twitter)
Impressions: The number of times a tweet has been viewed by Twitter users, including both organic and paid traffic. This metric gives insight into the reach and potential impact of a tweet.
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