Databox

Microsoft Advertising Impressions

Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.

With Databox you can track all your metrics from various data sources in one place.

Impressions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions"?
Impressions refer to the number of times your ads have been displayed on the search result page or partnered websites. It is a metric that helps measure the visibility of your ads. This does not necessarily mean that the user has clicked on the ad, but just that it has been shown to them. Impressions are important to determine how frequently your ads are being shown to potential customers, and are used to calculate other performance metrics such as click-through rate (CTR). In short, impressions are a crucial metric for understanding the reach of your ad campaigns.
Example: If a digital agency runs a display ad campaign for a fashion brand, the Impressions metric will indicate the number of times the brand's ad was displayed on a website or app to potential customers.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions on the Performance screen
  6. 6
    Get Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Microsoft Advertising integration with Databox Track Impressions from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Impressions included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

General

  • Description
    Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

Show all related metrics...

Track all of your key business metrics from one screen

GET STARTED
Databox app preview