Track all of your key business metrics from one screen
GET STARTED
Microsoft Advertising Overview
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Microsoft Advertising
Impressions
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Impressions"?
Impressions refer to the number of times your ads have been displayed on the search result page or partnered websites. It is a metric that helps measure the visibility of your ads. This does not necessarily mean that the user has clicked on the ad, but just that it has been shown to them. Impressions are important to determine how frequently your ads are being shown to potential customers, and are used to calculate other performance metrics such as click-through rate (CTR). In short, impressions are a crucial metric for understanding the reach of your ad campaigns.
Example: If a digital agency runs a display ad campaign for a fashion brand, the Impressions metric will indicate the number of times the brand's ad was displayed on a website or app to potential customers.
Visualizations
-
Number
Used to show a simple Metric or to draw attention to one key number.
How to track Impressions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions using Databox, follow these steps:
-
1Connect Microsoft Advertising that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Impressions on the Performance screen
-
6Get Impressions performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Impressions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Microsoft Advertising Impressions included in Dashboard Templates 1
Basics
-
DescriptionImpressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
-
CategoryAdvertising
-
SubcategoryImpressions
-
Date Added2017-09-25
-
Cumulative SupportYes
-
UnitsNo
-
Granularitieshourly, daily, weekly, monthly, quarterly, yearly
-
Favorable Trendincreasing
-
Historical DataYes
-
Changing historical dataNo
-
Forecast SupportYes
-
Benchmark SupportYes
-
Media SupportNo
-
DimensionN/A
-
Metric Typegeneral Learn more
-
API Endpointhttp://soapproxy.prod/
Related Metrics
-
Ahrefs
Domain Rating
The Domain Rating metric, or DR, is Ahrefs' proprietary score of a website's authority and backlink profile. It predicts how influential a website is for search engine rankings by considering the quality and quantity of backlinks pointing to the website. DR ranges from 0 to 100, with higher numbers representing stronger domains.
-
Ahrefs
Backlinks
Backlinks is a metric that refers to the number of external websites linking to a particular webpage. It is used to measure the authority and credibility of a website, and is a key factor in determining its search engine ranking.
-
Ahrefs
Referring Domains
Referring domains is the number of unique websites linking to a website or URL. It's a key metric in SEO that indicates the credibility and authority of a site, as well as its potential to rank higher in search results.
-
LinkedIn Ads
Conversions
Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.
-
Google Analytics 4
Active Users
The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
-
Microsoft Advertising
Clicks
The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.
-
Microsoft Advertising
CTR
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
-
Microsoft Advertising
Spend
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
-
HubSpot Marketing
New Visitor Sessions
New Visitor Sessions measures the number of unique users who visit your website for the first time within a specified time period.
-
HubSpot Marketing
Sessions
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
-
HubSpot Marketing
Page Views
Page Views is a metric on HubSpot that measures the number of times a web page has been viewed by visitors. This metric is important in determining the popularity and engagement of a webpage.
-
LinkedIn Company Pages
Total Engagements
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
-
Facebook Ads
Post Shares
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
-
Salesforce CRM
New Leads
The New Leads metric measures the number of potential customers that have been added to a company's database within a specific period of time. This metric is important for tracking the growth of a company's prospect pool and helps identify the effectiveness of their lead generation strategies.
-
HubSpot CRM
Contacts (Marketing)
The Contacts (Marketing) metric in Hubspot CRM refers to the total number of leads or contacts that have been added to the marketing database, through various channels such as website forms, landing pages, social media, email campaigns, etc. This metric helps evaluate the effectiveness of marketing efforts and indicates the potential customer base.
Show all related metrics...
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.