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The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.

With Databox you can track all your metrics from various data sources in one place.

Active Users 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Active Users"?
The Active Users metric in Google Analytics 4 measures the number of unique users who have engaged with your website or app within a specified time period. It includes any user who has performed an event, such as clicking a button or viewing a page. This metric helps you understand the level of engagement on your website or app and can be used to track user behavior over time. It is a key metric for measuring the success of your website or app and can inform your marketing and advertising strategies.
Example: Active Users metric can help you monitor the number of users that are engaging with your app or website over a specific period, assisting you in making targeted decisions on how to keep them engaged.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Active Users in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users on the Performance screen
  6. 6
    Get Active Users performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users
Google Analytics 4 integration with Databox Track Active Users from Google Analytics 4 in Databox GET STARTED

Google Analytics 4 Active Users included in Dashboard Templates 1

Google Analytics 4 Active Users included in Report Templates 2

  • Details

    Google Analytics 4 Advanced Report Template

    Use this GA4 advanced report to share high-level and in-depth metrics of your website performance. Present key insights like Sessions, Pageviews, Audience Behavior, and more.

    Google Analytics 4
  • Details

    Google Analytics 4 Report Template

    Use this Google Analytics 4 report to analyze and share insights into website engagement, audience behavior, and content marketing efforts.

    Google Analytics 4

Basics

  • Description
    The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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