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Adobe Analytics Average Time on Page

The Average Time on Page metric measures the average amount of time visitors spend on a specific page of a website before leaving.

With Databox you can track all your metrics from various data sources in one place.

Average Time on Page 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Time on Page"?
The Average Time on Page metric measures the average amount of time that a user spends on a webpage before moving on to another page or exiting the website. It calculates this time by subtracting the time at which the user landed on the page from the time at which they moved to another page or exited the website and then dividing that value by the number of sessions for that page. This metric can help businesses understand how engaging their content is and how long users are willing to spend on their website.
Example: The Average Time on Page metric can be used to determine if users are spending enough time on a product page, which can indicate whether the page is engaging and effective in driving conversions.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Time on Page in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Time on Page using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Time on Page on the Performance screen
  6. 6
    Get Average Time on Page performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Time on Page
Adobe Analytics integration with Databox Track Average Time on Page from Adobe Analytics in Databox GET STARTED

General

  • Description
    The Average Time on Page metric measures the average amount of time visitors spend on a specific page of a website before leaving.
  • Category
    Website Analytics
  • Subcategory
    Time page
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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