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Adobe Analytics Orders

The Orders metric in Adobe Analytics measures the total number of completed purchases or orders made on your website or app during a specified time period.

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Technical Details

What Are Orders

The orders metric refers to the number of completed transactions made on a website.

It’s one of the most important metrics for any ecommerce website or online store as it directly showcases their performance and ability to convert visitors into paying customers.

Each order represents a successful conversion, where a user has gone through the entire sales process and completed the transaction.

How to Calculate Orders

Calculating orders for an online store comes down to simply counting the number of transactions made during a specific time frame.

Let’s say an ecommerce website saw these figures during a given month:

Order 1: June 5th – Customer A purchases a smartphone
Order 2: June 10th – Customer B buys a laptop and a mouse
Order 3: June 15th – Customer C purchases a pair of headphones
Order 4: June 20th – Customer D buys a fitness tracker
Order 5: June 25th – Customer E purchases a camera
Order 6: June 30th – Customer F buys a tablet and a keyboard

In this example, the total number of orders for the month of June would be 6, as there were six completed transactions within that time period.

What Is a Good Number of Orders

The definition of a “good” number of orders can vary significantly depending on the size, industry, and specific goals of your online business.

Other factors that influence your orders include marketing efforts, how well you drive traffic to your website, how good your copy and design are, and similar factors.

For example, a good number of orders for an ecommerce site could range from a few hundred to several thousand orders per month. High-performing ecommerce websites might aim for thousands of orders per month or even more.

We even pulled out data from our Benchmark Groups product and found that a good number of orders in Shopify is around 300-400 orders a month, according to Shopify Benchmarks for All Companies.

For SaaS platforms, the number of orders is usually reflected in the number of new subscriptions or renewals. A good number of orders for a SaaS platform could range from a few dozen to a few hundred new subscriptions per month.

Furthermore, websites that sell niche or high-value products may have a lower number of orders but still achieve significant revenue due to the higher average order value. A few dozen to a few hundred orders per month might be considered good for such websites.

By the way, if you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Increase the Number of Orders

More orders mean more revenue, greater brand visibility, and better customer engagement, so it’s no surprise that this is the key objective for pretty much every online store in the industry.

Let’s take a look at some of the most effective strategies that can lead to more orders and boost your bottom line:

Experiment with virtual try-on: The Metaverse and other forms of virtual reality are growing in popularity each year, so why not try and take advantage of it with your online store? If you sell products like clothing, accessories, or makeup, you could experiment with virtual try-on to try and get more orders. Augmented reality technology allows customers to visualize how products would look or fit, which increases confidence in their purchases.
Add interactive product configurators: Interactive product configurators allow customers to customize and design their ideal products directly on your webpage. Now, this type of service does require more commitment, but it can have a huge impact on your conversion rates if you let the customers choose colors, materials, and features to create a personalized item before adding it to their cart. You can limit the design options to only a few things at the start and see how well you can handle the custom orders.
Offer a personal shopping concierge: Having personalized shopping assistance through live chat (or via another channel) can be a great way to push indecisive customers over the edge and add a premium feel to your online store. It’s not so much about having a knowledgeable expert as it is introducing someone who can guide customers through their purchase journey.

More resources to help you improve:

This metric has one or more equivalents:

Orders

Orders Placed (Legacy)

Orders

Total Orders

Orders

Orders Amount

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.
Pie Chart

Used to illustrate numerical proportions through the size of the slices.
Bar and Line Chart

Used to show comparisons between values.

How to track Orders in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Orders using Databox, follow these steps:

1
Connect Adobe Analytics that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Orders on the Performance screen
6
Get Orders performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Orders

Goals

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