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Adobe Analytics Average Order Value

The Average Order Value (AOV) is a metric that calculates the average dollar amount spent by a customer in a single transaction or order on a website or e-commerce platform.

With Databox you can track all your metrics from various data sources in one place.

Average Order Value 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Order Value"?
The Average Order Value (AOV) metric is a crucial measure of the average amount spent by a customer in a single transaction on the website. It is calculated by dividing the total revenue generated by the number of orders received during a particular period. A high AOV indicates customers are purchasing more expensive items or upgrading their orders with additional items. It is an important metric to track as it helps businesses to evaluate and optimize their pricing strategies and increase their overall revenue.
Example: The Average Order Value metric can be used to identify customers with higher average spending and incentivize them with targeted promotions or discounts.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Order Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Order Value using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Order Value on the Performance screen
  6. 6
    Get Average Order Value performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Order Value
Adobe Analytics integration with Databox Track Average Order Value from Adobe Analytics in Databox GET STARTED

Adobe Analytics Average Order Value included in Dashboard Templates 1

  • Live view

    Adobe Analytics Overview Dashboard

    Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

    Adobe Analytics

Basics

  • Description
    The Average Order Value (AOV) is a metric that calculates the average dollar amount spent by a customer in a single transaction or order on a website or e-commerce platform.
  • Category
    Website Analytics
  • Subcategory
    Orders
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analytics.adobe.io/api/{companyId}/reports

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