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Adobe Analytics Average Order Value

The Average Order Value (AOV) is a metric that calculates the average dollar amount spent by a customer in a single transaction or order on a website or e-commerce platform.

With Databox you can track all your metrics from various data sources in one place.

Average Order Value 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Order Value"?
The Average Order Value (AOV) metric is a crucial measure of the average amount spent by a customer in a single transaction on the website. It is calculated by dividing the total revenue generated by the number of orders received during a particular period. A high AOV indicates customers are purchasing more expensive items or upgrading their orders with additional items. It is an important metric to track as it helps businesses to evaluate and optimize their pricing strategies and increase their overall revenue.
Example: The Average Order Value metric can be used to identify customers with higher average spending and incentivize them with targeted promotions or discounts.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Order Value in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Order Value using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Order Value on the Performance screen
  6. 6
    Get Average Order Value performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Order Value
Adobe Analytics integration with Databox Track Average Order Value from Adobe Analytics in Databox GET STARTED

Adobe Analytics Average Order Value included in Dashboard Templates 1

  • Live view

    Adobe Analytics Overview Dashboard

    Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

    Adobe Analytics

General

  • Description
    The Average Order Value (AOV) is a metric that calculates the average dollar amount spent by a customer in a single transaction or order on a website or e-commerce platform.
  • Category
    Website Analytics
  • Subcategory
    Orders
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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