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Adobe Analytics Cost per View

Cost per View (CPV) is a metric used in advertising campaigns that measures the cost of each video view. It is calculated by dividing the total cost of the campaign by the number of video views and provides insights into the efficiency of video ads.

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Cost per View 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost per View"?
Cost per View is a metric that measures the average cost of a single view of an advertisement or video. It is calculated by dividing the total cost of the campaign by the total number of views generated. This metric is commonly used in video advertising campaigns to evaluate the cost-effectiveness of different ad formats and placements. A lower cost per view indicates that the campaign is generating more views for the investment, making it more efficient.
Example: An advertiser wants to know how much they are spending for each view (CPV) of their video ads on YouTube and other social media platforms. They can use this metric to optimize their ad campaigns and adjust their bidding strategy to improve their ROI.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per View in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per View using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per View on the Performance screen
  6. 6
    Get Cost per View performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per View
Adobe Analytics integration with Databox Track Cost per View from Adobe Analytics in Databox GET STARTED

Basics

  • Description
    Cost per View (CPV) is a metric used in advertising campaigns that measures the cost of each video view. It is calculated by dividing the total cost of the campaign by the number of video views and provides insights into the efficiency of video ads.
  • Category
    Website Analytics
  • Subcategory
    Cost
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analytics.adobe.io/api/{companyId}/reports

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