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Adobe Analytics Return Visits by Frequency

The Return Visits by Frequency metric in Adobe Analytics measures how many times a user has returned to a website over a certain period of time, allowing marketers to track loyalty and engagement.

With Databox you can track all your metrics from various data sources in one place.

Return Visits by Frequency 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Return Visits by Frequency"?
The Return Visits by Frequency metric measures the number of times a visitor returns to a website within a specific time period, such as a week or a month. This metric can provide insights into visitor engagement and loyalty, helping to identify trends and opportunities to improve the customer experience. It can also be useful for tracking the effectiveness of marketing campaigns aimed at encouraging repeat visits. A higher frequency of return visits generally indicates a more engaged audience and a higher likelihood of conversions.
Example: An online retailer can use the Return Visits by Frequency metric to identify high-frequency customers and tailor personalized product recommendations, ultimately boosting customer loyalty and sales.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Return Visits by Frequency in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return Visits by Frequency using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return Visits by Frequency on the Performance screen
  6. 6
    Get Return Visits by Frequency performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return Visits by Frequency
Adobe Analytics integration with Databox Track Return Visits by Frequency from Adobe Analytics in Databox GET STARTED

General

  • Description
    The Return Visits by Frequency metric in Adobe Analytics measures how many times a user has returned to a website over a certain period of time, allowing marketers to track loyalty and engagement.
  • Category
    Website Analytics
  • Subcategory
    Visits
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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