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Adobe Analytics Average Time on Site

The Average Time on Site metric in AdobeAnalytics measures the average duration of time that visitors spend on your website or mobile app over a defined period of time.

With Databox you can track all your metrics from various data sources in one place.

Average Time on Site 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Time on Site"?
The Average Time on Site metric measures the average duration of a visitor's session on a website. It provides valuable insight into visitor engagement and can be used to evaluate the effectiveness of website content, design and user experience. A high average time on site can indicate that visitors are finding the website engaging and valuable, while a low time on site may suggest that the website needs improvement. It's an important metric for measuring the overall success of a website and can inform future optimization strategies.
Example: The Average Time on Site metric is used to determine the average length of time a user spends on a website. For example, if the average time on site is 3 minutes, it may be an indication that users are engaged and finding value in the website's content.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Time on Site in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Time on Site using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Time on Site on the Performance screen
  6. 6
    Get Average Time on Site performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Time on Site
Adobe Analytics integration with Databox Track Average Time on Site from Adobe Analytics in Databox GET STARTED

Adobe Analytics Average Time on Site included in Dashboard Templates 1

  • Live view

    Adobe Analytics Overview Dashboard

    Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

    Adobe Analytics

General

  • Description
    The Average Time on Site metric in AdobeAnalytics measures the average duration of time that visitors spend on your website or mobile app over a defined period of time.
  • Category
    Website Analytics
  • Subcategory
    Time page
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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