Adobe Analytics Bounce Rate

Bounce Rate is a website metric that measures the percentage of visitors who leave or "bounce" from a webpage without interacting or deepening their engagement.

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Bounce Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Bounce Rate"?
Bounce Rate is a web analytics metric that measures the percentage of visitors who leave a website immediately after landing on it without interacting with any other pages. A high bounce rate can indicate poor website design or irrelevant content, while a low bounce rate implies that visitors find the site engaging and explore it further. However, it's important to analyze bounce rate in conjunction with other metrics, such as time on page and conversion rate, to gain a more complete picture of user behavior.
Example: If a blog has a high bounce rate, it may indicate that visitors are not finding what they are looking for and leaving without engaging.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Bounce Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Bounce Rate using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Bounce Rate on the Performance screen
  6. 6
    Get Bounce Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Bounce Rate
Adobe Analytics integration with Databox Track Bounce Rate from Adobe Analytics in Databox GET STARTED

Adobe Analytics Bounce Rate included in Dashboard Templates 1

  • Live view

    Adobe Analytics Overview Dashboard

    Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

    Adobe Analytics

Basics

  • Description
    Bounce Rate is a website metric that measures the percentage of visitors who leave or "bounce" from a webpage without interacting or deepening their engagement.
  • Category
    Website Analytics
  • Subcategory
    Bounces
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analytics.adobe.io/api/{companyId}/reports

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