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Adobe Analytics Units per Transaction

Units per Transaction is a metric that measures the average number of products or items sold in each transaction, revealing the effectiveness of your sales strategy in promoting multiple items to customers.

With Databox you can track all your metrics from various data sources in one place.

Units per Transaction 2.190,879

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About
Tech details

Units per Transaction is a key ecommerce metric that measures the average number of items sold per order. By dividing the total number of items sold by the number of orders, this metric provides insight into customers' buying behavior and product popularity. A high Units per Transaction indicates that customers are purchasing multiple items in each order, providing opportunities for cross-selling or bundle offerings. This metric can also help identify trends and seasonal changes in customer behavior, and inform inventory and pricing strategies.

Example: A sporting goods ecommerce site sees an increase in Units per Transaction after implementing a "buy one, get one 50% off" promotion for shoes.

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Units per Transaction in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Units per Transaction using Databox, follow these steps:

1
Connect Adobe Analytics that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Units per Transaction on the Performance screen
6
Get Units per Transaction performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Units per Transaction

Goals

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