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Adobe Analytics Unique Visitors

The Unique Visitors metric represents the number of distinct individuals who have visited a website or app during a specific time period, regardless of how many times they visited.

With Databox you can track all your metrics from various data sources in one place.

Unique Visitors 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Unique Visitors"?
Unique Visitors is a metric in AdobeAnalytics that counts the number of distinct individuals who visit a website during a specified time frame, regardless of how many times they may have visited. It provides insights into the reach of a website and helps understand how many people are interacting with the brand. By analyzing Unique Visitors data, companies can improve website traffic, target specific audiences, and optimize marketing efforts to reach their desired audience.
Example: A travel company wants to know how many individual users visited their website in a given time period, to understand the popularity of their holiday packages among a new audience. Unique Visitors metric provides the answer.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unique Visitors in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Visitors using Databox, follow these steps:

  1. 1
    Connect Adobe Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unique Visitors on the Performance screen
  6. 6
    Get Unique Visitors performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unique Visitors
Adobe Analytics integration with Databox Track Unique Visitors from Adobe Analytics in Databox GET STARTED

Adobe Analytics Unique Visitors included in Dashboard Templates 1

  • Live view

    Adobe Analytics Overview Dashboard

    Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

    Adobe Analytics

General

  • Description
    The Unique Visitors metric represents the number of distinct individuals who have visited a website or app during a specific time period, regardless of how many times they visited.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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