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Snapchat Ads Cost per Ad Views

Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.

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Cost per Ad Views 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Ad Views"?
Cost per Ad View is a metric that measures how much it costs to have your Snapchat ad viewed by someone. This metric is calculated by dividing the total amount spent on an ad campaign by the total number of ad views. Cost per Ad View is an important metric because it helps advertisers understand how much they are paying for each view of their ad. It can also provide insights into the effectiveness of the ad campaign and help with budget planning for future campaigns.
Example: Cost per Ad Views metric: A sports brand creates a Snapchat ad to showcase their new shoe line and targets users interested in fitness. The campaign receives 10,000 ad views with a total ad spend of $1,000, resulting in a Cost per Ad View of $0.10.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per Ad Views in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Views using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Views on the Performance screen
  6. 6
    Get Cost per Ad Views performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Views
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Views from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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