Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Ad Views using Databox, follow these steps:
The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
The Amount spent by Ad Sets metric measures the total cost incurred for a specific ad set during the selected time period. This metric helps advertisers evaluate the effectiveness and efficiency of their ad sets and adjust their spending accordingly to optimize their campaign performance.
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
Video Completions by Ads is a metric that measures the number of times a user watches a video ad in its entirety. It helps to understand engagement and effectiveness of video ads.
The Video Plays at 25% by Ad Sets metric measures the number of times a video ad was played for at least 25% of its total length, broken down by the different ad sets used in a Snapchat Ads campaign.
Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
The Cost per Ad View metric measures the average cost of each view of a Snapchat ad. It reflects the cost advertisers pay for each time their ad is viewed by a user.
The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.