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Snapchat Ads Story Opens

Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Story Opens 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Story Opens"?
Story Opens is a metric used to measure the number of times a user has opened a Snapchat Story ad. It tells advertisers how many times their ad has been viewed by a unique user. This metric is important because it helps advertisers understand the level of engagement their ad is receiving and whether or not it is successfully reaching their target audience. By analyzing this metric, advertisers can refine their ad strategy and make data-driven decisions to improve performance and achieve their marketing objectives.
Example: A clothing brand targets Snapchat users in their early 20s through Sponsored Story. They use the Story Opens metric to evaluate engagement and optimize ads to drive more conversions.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Story Opens in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Opens using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Opens on the Performance screen
  6. 6
    Get Story Opens performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Opens
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track Story Opens from Snapchat Ads in Databox GET STARTED

General

  • Description
    Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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