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Snapchat Ads Story Opens

Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Story Opens 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Story Opens"?
Story Opens is a metric used to measure the number of times a user has opened a Snapchat Story ad. It tells advertisers how many times their ad has been viewed by a unique user. This metric is important because it helps advertisers understand the level of engagement their ad is receiving and whether or not it is successfully reaching their target audience. By analyzing this metric, advertisers can refine their ad strategy and make data-driven decisions to improve performance and achieve their marketing objectives.
Example: A clothing brand targets Snapchat users in their early 20s through Sponsored Story. They use the Story Opens metric to evaluate engagement and optimize ads to drive more conversions.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Story Opens in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Opens using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Opens on the Performance screen
  6. 6
    Get Story Opens performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Opens
Snapchat Ads integration with Databox Track Story Opens from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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