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Snapchat Ads Cost per Ad Views by Campaign

The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.

With Databox you can track all your metrics from various data sources in one place.

Cost per Ad Views by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Ad Views by Campaign"?
Cost per Ad Views by Campaign is a metric that measures the average cost for each view of an ad within a specific Snapchat Ads campaign. This metric is calculated by dividing the total cost of the campaign by the total number of ad views. It helps advertisers understand the effectiveness of their campaign by providing insights into the cost of reaching their audience. By monitoring this metric, advertisers can make informed decisions on how to optimize their campaigns for better ROI and target their messaging to the right audience.
Example: Campaign A has a Cost per Ad View of $0.20 and generated 10,000 views. Campaign B has a Cost per Ad View of $0.30 and generated 5,000 views.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Ad Views by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Views by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Views by Campaign on the Performance screen
  6. 6
    Get Cost per Ad Views by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Views by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Views by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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