Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Screen Time using Databox, follow these steps:
Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.
Paid impressions by Ad Sets metric measures the number of times an ad from a particular ad set is displayed to the target audience after the advertiser pays for it. It helps to track the effectiveness of each ad set in driving exposure and engagement for the campaign.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.