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Snapchat Ads Average Screen Time

Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.

With Databox you can track all your metrics from various data sources in one place.

Average Screen Time 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Screen Time"?
Average Screen Time is a metric that measures the amount of time a user spends on a particular screen or page within an app. In the context of SnapchatAds, this metric helps advertisers understand how long users engage with their ads on average. It is a useful metric as it can reveal insights into user behavior and ad performance. Advertisers can use this information to optimize their ad campaigns and create more engaging content that keeps users on their screens for longer periods.
Example: A fitness brand may use the Average Screen Time metric to determine how long users are spending on their Snapchat Ad promoting a new workout program. This can help them gauge user engagement and adjust their ad strategy accordingly.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Screen Time in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Screen Time using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Screen Time on the Performance screen
  6. 6
    Get Average Screen Time performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Screen Time
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track Average Screen Time from Snapchat Ads in Databox GET STARTED

General

  • Description
    Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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