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Snapchat Ads 2 second video Views by Campaign

The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.

With Databox you can track all your metrics from various data sources in one place.

2 second video Views by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "2 second video Views by Campaign"?
The 2 Second Video Views by Campaign metric measures the number of times a two-second view of your video ad was reached by a Snapchat user within a specific campaign. It allows advertisers to analyze the effectiveness of their video content and determine if it was engaging enough to hold the viewer's attention for at least two seconds. This metric can help advertisers evaluate the success of their Snapchat Ads campaign and make informed decisions for future strategies. Ultimately, it's a key performance indicator that provides insight into the overall reach and impact of your video ads on Snapchat.
Example: A beauty brand can use the 2 second video Views by Campaign metric to measure whether their latest SnapchatAds campaign successfully captured the attention of viewers and enticed them to watch the full video.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track 2 second video Views by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 2 second video Views by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 2 second video Views by Campaign on the Performance screen
  6. 6
    Get 2 second video Views by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 2 second video Views by Campaign
Snapchat Ads integration with Databox Track 2 second video Views by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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