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Snapchat Ads Paid Frequency by Campaign

Paid Frequency by Campaign metric measures the average number of times a user saw an ad within a specific campaign in a paid Snapchat story or Discover. It helps in tracking the frequency of ad exposure to a particular audience and in optimizing the ad delivery for better ad performance.

With Databox you can track all your metrics from various data sources in one place.

Paid Frequency by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Paid Frequency by Campaign"?
Paid Frequency by Campaign is a metric that measures the average number of times an individual user is exposed to an ad campaign within a specific time period, taking into account both organic and paid impressions. This metric helps advertisers understand the frequency of their ads, and the potential impact on ad fatigue and campaign performance. By analyzing this metric, advertisers can adjust ad targeting strategies to optimize ad frequency and ensure that their ads remain effective.
Example: Paid Frequency by Campaign metric can be used to determine how many times a specific audience has seen a particular ad campaign over a given time period, helping to prevent ad fatigue and optimize ad delivery.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Frequency by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Frequency by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Frequency by Campaign on the Performance screen
  6. 6
    Get Paid Frequency by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Frequency by Campaign
Snapchat Ads integration with Databox Track Paid Frequency by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Paid Frequency by Campaign metric measures the average number of times a user saw an ad within a specific campaign in a paid Snapchat story or Discover. It helps in tracking the frequency of ad exposure to a particular audience and in optimizing the ad delivery for better ad performance.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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