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Snapchat Ads
Story Open Rate
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Story Open Rate"?
Story Open Rate is a Snapchat Ads metric that measures the percentage of people who opened and viewed your ad's story out of the total number of people the ad was delivered to. It helps you evaluate how engaging your ad is and how many people are interested in your brand's story. A higher open rate typically indicates that your ad is creative, targeted, and effectively reaching your desired audience. By monitoring this metric regularly, you can optimize your ad strategy to improve engagement and drive better results.
Example: A fashion brand wants to measure the effectiveness of their Snapchat campaign and uses Story Open Rate to track the number of people who viewed their entire ad story.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Story Open Rate in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Story Open Rate using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Story Open Rate on the Performance screen
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6Get Story Open Rate performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Story Open Rate
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionStory Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalNo
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.
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