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Snapchat Ads Story Open Rate

Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.

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Story Open Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Story Open Rate"?
Story Open Rate is a Snapchat Ads metric that measures the percentage of people who opened and viewed your ad's story out of the total number of people the ad was delivered to. It helps you evaluate how engaging your ad is and how many people are interested in your brand's story. A higher open rate typically indicates that your ad is creative, targeted, and effectively reaching your desired audience. By monitoring this metric regularly, you can optimize your ad strategy to improve engagement and drive better results.
Example: A fashion brand wants to measure the effectiveness of their Snapchat campaign and uses Story Open Rate to track the number of people who viewed their entire ad story.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Story Open Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Open Rate using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Open Rate on the Performance screen
  6. 6
    Get Story Open Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Open Rate
Snapchat Ads integration with Databox Track Story Open Rate from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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