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Snapchat Ads Paid impressions by Campaign

The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.

With Databox you can track all your metrics from various data sources in one place.

Paid impressions by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Paid impressions by Campaign"?
Paid impressions by Campaign is a metric that measures the total number of times an ad has been served to Snapchat users as part of a specific advertising campaign, and for which the advertiser has paid. It represents the potential reach of the ad and provides insights into the overall effectiveness of the campaign, helping advertisers to track their ad spend ROI. This metric can be used to optimize ad targeting, creative elements, and bid strategies, in order to increase impressions and improve campaign performance.
Example: A company promoting a new product uses Paid Impressions by Campaign metric to compare the effectiveness of different ad campaigns and allocate budget to the ones with the highest impressions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid impressions by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid impressions by Campaign on the Performance screen
  6. 6
    Get Paid impressions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid impressions by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid impressions by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    The Paid Impressions by Campaign metric measures the total number of times your paid ads were shown to your target audience for a particular campaign on Snapchat.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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