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Snapchat Ads Total Frequency by Ad Set

Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.

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Total Frequency by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Frequency by Ad Set"?
Total Frequency by Ad Sets is a key metric in SnapchatAds that measures the number of times an ad set has been displayed to users on average. It shows the level of audience saturation and helps advertisers optimize their ad frequencies to avoid overexposure. High frequency levels may lead to ad fatigue, low engagement rates, and negative impact on the brand's image. Advertisers can use this metric to adjust their targeting, messaging, and budget for better performance and ROI.
Example: Total Frequency by Ad Sets can help determine if a particular ad set is showing too frequently to prevent ad fatigue, and allows for optimization of ad delivery to reach the target audience more effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Frequency by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Frequency by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Frequency by Ad Set on the Performance screen
  6. 6
    Get Total Frequency by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Frequency by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Frequency by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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