DataboxDatabox Databox

Snapchat Ads Total Frequency by Ad Set

Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.

With Databox you can track all your metrics from various data sources in one place.

Total Frequency by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Total Frequency by Ad Set"?
Total Frequency by Ad Sets is a key metric in SnapchatAds that measures the number of times an ad set has been displayed to users on average. It shows the level of audience saturation and helps advertisers optimize their ad frequencies to avoid overexposure. High frequency levels may lead to ad fatigue, low engagement rates, and negative impact on the brand's image. Advertisers can use this metric to adjust their targeting, messaging, and budget for better performance and ROI.
Example: Total Frequency by Ad Sets can help determine if a particular ad set is showing too frequently to prevent ad fatigue, and allows for optimization of ad delivery to reach the target audience more effectively.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Frequency by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Frequency by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Frequency by Ad Set on the Performance screen
  6. 6
    Get Total Frequency by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Frequency by Ad Set
Snapchat Ads integration with Databox Track Total Frequency by Ad Set from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

Track all of your key business metrics from one screen

GET STARTED
Databox app preview