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Snapchat Ads Total CPM by Ad Set

Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.

With Databox you can track all your metrics from various data sources in one place.

Total CPM by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total CPM by Ad Set"?
Total CPM by Ad Sets is a metric in SnapchatAds which calculates the total cost of the ad campaign per 1000 impressions for each ad set. It is calculated by adding up the cost of all the impressions in the ad set and dividing by the total number of impressions, then multiplying by 1000. This metric can help advertisers compare the performance of different ad sets and optimize their campaigns to achieve a lower CPM and higher ROI. It is also useful in determining the most cost-effective ad sets and adjusting bids and targeting accordingly.
Example: Total CPM by Ad Sets metric can help in determining the most cost-effective ad sets out of a group of campaigns with varying demographics, interests, or behavior.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total CPM by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total CPM by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total CPM by Ad Set on the Performance screen
  6. 6
    Get Total CPM by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total CPM by Ad Set
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total CPM by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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