Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total CPM by Ad Set using Databox, follow these steps:
Video Completions is a metric that measures the number of times a Snapchat ad was watched completely through till the end by the viewer. It's a valuable metric that helps advertisers evaluate the performance of their video ads.
The Video Plays at 75% by Ad Sets metric tracks the number of times a video ad has been played at least 75% of its total length, segmented by ad sets. It shows the effectiveness of the ad in captivating the audience's attention and generating high engagement rates.
Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
Leads by Ad Sets is a metric that shows the number of potential customers who have expressed interest in your business by filling out a form or providing contact information after seeing your ad set on Snapchat.
Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.