Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
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Used to show comparisons between values.
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To track Total CPM by Ad Set using Databox, follow these steps:
The 2 second video Views by Ads metric measures the number of times a video ad was viewed for at least 2 seconds on Snapchat. It helps advertisers understand the effectiveness of their ad in capturing user attention.
Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
The Video Plays at 75% by Campaign metric represents the number of times a video ad was played to at least 75% of its total length, divided by the total number of ad impressions, for a specific campaign. It helps measure the effectiveness of a video ad in capturing and retaining the audience's attention.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.
The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.
The Purchase ROAS by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, indicating the campaign's profitability and potential for future investment.