Leads by Ad Sets is a metric that shows the number of potential customers who have expressed interest in your business by filling out a form or providing contact information after seeing your ad set on Snapchat.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Leads by Ad Set using Databox, follow these steps:
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.
The Purchase ROAS by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, indicating the campaign's profitability and potential for future investment.