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Snapchat Ads Cost per Ad Clicks

Cost per Ad Clicks (CPC) is a measure of how much an advertiser pays for each click on their ad. It is calculated by dividing the total amount spent on the ad by the number of clicks received. The goal is to minimize CPC while maximizing clicks to maximize ROI.

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Cost per Ad Clicks 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost per Ad Clicks"?
Cost per Ad Clicks (CPC) is a metric that measures the average cost incurred by an advertiser every time a user clicks on their ad. This is calculated by dividing the total amount spent on the ad by the number of clicks it receives. CPC reflects the effectiveness of an ad in generating clicks and driving traffic to a website or landing page. It is an important metric used by advertisers to optimize their ad campaigns and maximize return on investment. A lower CPC indicates that the ad is performing well and generating clicks at a lower cost, while a higher CPC suggests the need for optimization and adjustments to the ad.
Example: A fashion brand used Cost per Ad Clicks to measure the success of their Snapchat ad campaign promoting a new clothing line. They saw an increase in website traffic and sales from the campaign.

Visualizations

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    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per Ad Clicks in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Clicks using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Clicks on the Performance screen
  6. 6
    Get Cost per Ad Clicks performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Clicks
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Clicks from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Cost per Ad Clicks (CPC) is a measure of how much an advertiser pays for each click on their ad. It is calculated by dividing the total amount spent on the ad by the number of clicks received. The goal is to minimize CPC while maximizing clicks to maximize ROI.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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