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Snapchat Ads Purchase ROAS (Return on Ad Spend) by Campaign

The Purchase ROAS by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, indicating the campaign's profitability and potential for future investment.

With Databox you can track all your metrics from various data sources in one place.

Purchase ROAS (Return on Ad Spend) by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend) by Campaign"?
The Purchase ROAS by Campaign metric is a measurement of the revenue generated by a specific advertising campaign compared to the cost of the ad spend. It helps advertisers understand the effectiveness of their marketing spend by determining how much revenue is generated from each dollar spent on the campaign. This data can be used to optimize future campaigns by identifying which ones achieved the highest ROAS and reallocating budget accordingly. A high ROAS indicates a positive return on investment, while a low ROAS may require adjustments to the campaign strategy.
Example: A clothing brand runs a SnapchatAds campaign in which they promote their latest collection and track the Purchase ROAS by Campaign metric to measure the revenue generated from the ads compared to the ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Purchase ROAS (Return on Ad Spend) by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) by Campaign on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend) by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Purchase ROAS by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, indicating the campaign's profitability and potential for future investment.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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